1. “How to motivate young people to prioritize active exercise and healthy lifestyle before wasting time on social networks”
By Annamária Brathová

2. PC game Adidas would make a
strategy game according to the most popular games teenagers play
In the game players get special points and boost only when they „move up“ their bodies in real life

3. PC game
People download the game on their phones or pc like any other app
Players play by themselves, team-up with friends or play against each other
In the beginning players
measure themselves and
their condition, they should
take their start picture
For exercises players use
phone app or special device
like Adidas MiCoach

4. Measurement
In the beginning and every month players should measure themselves:
Weight
Bust
Waist
Abdomen
Hips
Thighs
Arms

5. Points and boost
In order to play the game they have to exercise in real life
Players get points only once a week and only if they exercise at least 3 times a week 30 minutes
Adidas would use system similar to Adidas MiCoach

6. Points In the exercise system will be two main possibilities
Players can exersice what they want, when they want and for every 10 minutes of work-out they get points
For example: 30 minutes of running or (nordic) walking 15 points, 30 minutes of condiotioning and strengt work-out another 15 points

7. Points
The second possibilty is to let the system make players a training plan
For every completed workout of the plan players get 50 points
For completing the training plan additional 200 points
The completed training plan means finish up at least 80% of work-outs

8. Boost Players get boost for achievements When they: Lose weight
Improve their pace
Complete for example 100 work-outs or run 100 kilometers
Make a new personal best, for example running - longest distance or longest time
Drink sufficient amount of water (1 day, 1 week, 1 month, 3 and 6 months, 1 year)

9. Reminders Players get a reminder: On a day of work-out
To drink sufficient amount
of water every day
Every week with a tip for healthy lifestyle – healthy and tasty meals, smoothies, benefits of drinking water and not sweet drinks, benefits of sufficient sleep,...

10. „Personal trainer“
During the whole game and exercise players have a „personal trainer“
Who comments their results
Who sends the reminders
Etc.