1. PRINCIPLES OF DESIGN BALANCE EMPHASIS SCALE
SYMMETRICAL ASYMETRICAL VARIETY
UNITY PROPORTION REPETITION
MOVEMENT SUBORDINATION -EMPASIS

2. Means by which visual elements are organized
DESIGN PRINCIPLES
Principles of Design:
Means by which visual elements are organized

3. Balance- the achievement of equilibrium.
DESIGN PRINCIPLES
Balance- the achievement of equilibrium.
Two types of Balance:
Symmetrical- near or exact matching of left & right sides of a 3-D form or 2-D composition.
Asymmetrical- two sides that are not the same.

4. DESIGN PRINCIPLES
Symmetrical Balance/ Asymmetrical Balance

5. DESIGN PRINCIPLES
Emphasis(main focal point)- an area designed in such a way (with spot, figure, color) as to draw our attention.
Subordination (secondary focal point)- areas less emphasized to support our attraction to the main are of emphasis.

6. DESIGN PRINCIPLES

7. DESIGN PRINCIPLES
Repetition- visual elements repeated variations give a composition unity, continuity, flow and emphasis.
Rhythm- Created through the regular recurrence of elements with related variations.

8. DESIGN PRINCIPLES

9. All parts working together to create coherent, harmonious look.
DESIGN PRINCIPLES
Unity- the appearance or condition of oneness (integrated).
All parts working together to create coherent, harmonious look.

10. DESIGN PRINCIPLES
Proportion- the relationship of parts to a whole and to one another.
Silhouette:
Hourglass
Wedge-Invert triangle
Rectangular-full
Triangular-bell

11. DESIGN PRINCIPLES
Hourglass- bust and hips are basically the same circumference though the bust can be up to 1” larger than the hips. The waist is then 9” or more smaller than the bust.

12. DESIGN PRINCIPLES
Wedge (Inverted Triangle)- the bust is 3.6” or larger than the hips and the waist is less than 9” smaller than the bust.

13. DESIGN PRINCIPLES
Rectangle (full)- where the bust and hips are basically the same circumference. The waist is less than 9” smaller than the bust.

14. DESIGN PRINCIPLES
Triangle (bell/spoon)- where the hips are 2” or more larger than the bust. The waist is less than 9.25” smaller than the bust.

15. Warm hue
YELLOW, ORANGE & RED

16. COOL HUES
BLUE, GREEN & WHITE

17. Let’s Review: What are the four major principles of design?
Name the two types of emphasis?
Give an example of rhythm?
Name 3 cool hues?

18. Principles and Elements of Design
THE END OF:
Principles and Elements of Design