1. Better Money Habits™

2. LIFE IS BETTER WHEN WE ARE CONNECTED

3. Recognizing the financial challenges everyday Americans face
40% of non-retirees say lack of savings is their biggest financial regret.
(Federal Reserve Survey, USA Today)
62% of Americans have less than $1,000 in their savings account.
(GOBankingRates)
30% of Millennials worry that they won’t have enough money to last through the end of the month. (BofA Mill+Money)
Only 1 in 2 is using a budget.
(National Bureau of Economics)
1/3 of those Americans who have less than $1,000 in savings have no savings account at all.
(GOBankingRates)
69% of Americans cite money as a stress in their lives.
(Federal Reserve Survey, USA Today)
58% say their parents had the greatest influence on their financial decision-making.
(BofA Mill+Money)
63% of Americans say they're unable to handle a $500 car repair or a $1,000 emergency room bill. (Bankrate)
3/4 of American adults would like help with basic money matters.
(Daily Finance)
The average college debt for the Class of 2015 is $30K.
(The Institute for College Access)

4. Taking a fresh approach – Better Money Habits®
Bank of America’s flagship program providing objective, easy to understand financial education to help empower consumers to be informed and prepared to make financial choices
Partnership with education innovator Khan Academy
Content addressing critical financial topics for consumers
Engaging online learning experience at BetterMoneyHabits.com
Free resource for everyone
And now…
New series on Transitioning Military, Taxes and Millennials + Retirement (new content is ongoing)
Integrated marketing communications efforts to drive engagement and awareness

5. Our goal was to create a best in-class learning experience that is different from financial education sites today
From To
A passive user experience
Video centric approach
One size fits all
Personalized content experience by segment and user journey
Guided experience plus “find it fast” pathways
Expanded content formats beyond video (i.e. tools, infographics, listicles, articles, etc.)
Opportunities for more frequent and deeper engagement (i.e. interactive video, quizzes)
Point and rewards system as motivation to keep going

6. Using Better Money Habits®
Self Service
Connect to curriculums and presenters
Connect to partners and coaches

7. BetterMoneyHabits.com – Home Screen

8. 18 Financial Goals

9. Focusing on topics that address needs for targeted audiences
Topics include:
Student Loans
Renting
Buying a car
Taxes
Money 101
Retirement (COMING SOON)
Topics directed at parents to help talk to their kids about money:
Establishing good money behavior
Allowances
Budgeting
How to manage Online checking
Explaining credit and credit cards
Risk for ID theft
Money 101
Just launched Q4 2015
Topics include:
Borrowing options in an emergency – payday loans
Credit counselors – can they help/how to talk to them
How to avoid common frauds
Negotiating with creditors
Building an emergency fund
Impact of credit card debt
Managing your bills
Juggling debt and expenses
The Millennial audience is looking for an “amuse bouche” – one bite of content that contains everything
they need to know. They like anything that is a reflection of themselves and their era. Think shorter, more
visual and tumblr-ready. They’d rather watch a vine than a full-length video. They’d rather watch a
highlight clip than sit through an entire show.

10. More Audiences
Military/Veterans
College applicants and graduates

11. Managing My Money

12. Education Resources
Launched new nonprofit partner site in February 2016
Worked with 14 nonprofit partners on the D2D audience content development
Visit:

13. Pre Work for you and your client

14. For your client meeting

15. Homework for your client

19. Bank of America Volunteers
Local Better Money Habits Champions
Bank of America Volunteer Calendar

20. Reference Documents

21. Thank you! Wynne Lum wynne.lum@bankofamerica.com 415.913.3373