1. Emerging The Global Employability University Survey and Ranking Education to Employment: the perspective from the top world recruiters on universities today and tomorrow

2. Methodology and sample description

3. Key Facts Methodology: Personalised online survey
Field phase: June 6th – October 30th 2014
Number of participants: Survey :approx. 2,200 recruiters in 20 countries worldwide. With an additional panel of 2500 executives for the global ranking
Target group: Experienced management staff (with at least 5 years experience and/or having experience in working with graduates) responsible for recruitment and selection.
Fields of experience: corporate∕business (34.7%), IT (23.9%), engineering (21.2%), other(20.2%), on a global∕international level (64.3%).
Company size: 55.4% of participants represent companies with 1,000+ employees.
Countries: Australia, Brazil, Canada, People’s Republic of China, France, Germany, India, Italy, Japan, Mexico, Morocco, The Netherlands, Poland, Russia, Singapore, Spain, Switzerland, Turkey, United Kingdom, United States of America.

4. How recruiters judge universities today
Universities tomorrow

5. How recruiters judge universities today

6. How recruiters judge universities today
France and Germany have different views on the main roles of university education
28.1% Germany
16.3% France
21.5% France
Question: What is the main role of university education?

7. How recruiters judge universities today
Canada and India are the most satisfied with education in their country, Japan and Morocco the least
Question: Altogether, how satisfied are you with higher education in your country?
The average per country is given on a scale from 1 (“not satisfied") to 10 (“very satisfied").

8. The US is seen as the country producing the best ready-for-work graduates
The chart illustrates which countries other than their own are considered to produce the best graduates in terms of employability. Question: Based on your own experience, which of these foreign countries produce the most employable graduates?
Participants could choose only 1 option.

9. How recruiters judge universities today
When selecting graduates from other countries, Russia and India have criteria other than employability
25.0% Russia
20.6% India
Question: What was the main reason for choosing this country?

10. Notes from LAURENT: put right after rankings!
How recruiters judge universities today
Employability is the no.1 criteria recruiters look at when choosing a university, international exposure the last
Notes from LAURENT: put right after rankings!
24% Switzerland
28,1% Germany
Question: According to which criteria would you prefer to select the universities you recruit graduates from?

11. Quality of research facilities expertise in one field of competence
How recruiters judge universities today
There are wide differences as to which criteria recuiters from different countries prefer when selecting universites
Quality of research facilities
expertise in one field of competence
Morocco has a differenciated position
24.4% France
43.6% Morocco
19.1% Global
36.1% USA
18.3% USA
32.2% Global
11.1% Germany
7.7% Morocco
France confirms the importance of links with companies
Quality, expertise and reputation are USA’s criteria
Links with Companies
Reputation
29.6% France
25.0% USA
15.2% Global
16.0% Global
4.3% Turkey
Reputation is not a criterion in Germany
11.1% France
2.9% Singapore
3.7%% Germany
Question: According to which criteria would you prefer to select the universities you recruit graduates from?

12. Universities tomorrow

13. Universities tomorrow
Bringing companies closer to universities by offering practical workshops can enhance employability
Question: How can universities enhance the employability of their graduates?

14. Universities tomorrow
Countries see different ways of strengthening employability of their graduates
Involvement of companies with educational committees
Develop teaching modules together with companies
France, Canada and Italy wish to see more involvement of companies with educational commitees
45.9% France
48.5% Mexico
Mexico and Brazil look up to the US’s style
42.7% Canada
48.2% Brazil
40.8% Italy
40.0% USA
Joint Research with R&D departments
Mandatory internships∕traineeships
Italy and Spain have very different views on internships. Spain is the furthest from the global average
51.7% Italy
47.1% Turkey
Emerging countries like Turkey and India favour joint research. UK the least
36.9% Global
37.0% India
14.2% GBR
16.0% Spain
Question: How can universities strengthen the employability of their graduates?

15. Universities tomorrow
The degree of involvement of companies with universities varies greatly between countries
30.3% Japan
18.4% Spain
43.2% Spain
7.7% Japan
7.7% Morocco
37.3% Global
Question: What type of cooperation do you or your company have with universities?

16. Universities tomorrow
France and Spain have lower expectations than the average for internships in the future
25.9% France
22.4% Spain
53.8% Morocco
Question: What type of cooperation between companies and universities will become more relevant in future?

17. Universities tomorrow
According to recruiters internationally, a global university model is going to arise
Question: In your opinion, is a global university model going to arise?

18. Universities tomorrow
A global university model is an inevitable trend of a worldwide globalisation
18.9% China
12.7% UK
4.3% Global
Question: In your opinion, is a global university model going to arise and if so, why?

19. Universities tomorrow
General cultural & national differences will remain an obstacle to the creation of a global university model
Question: In your opinion, is a global university model going to arise and if not, why not? (Open question)

20. Universities tomorrow
According to recruiters in France, tomorrow’s university will offer more practical know-how, thanks to cooperation with companies. In Japan, that won’t play a role.
28.8% France
0.00% Japan
42.4% Morocco
28.8% France VS
4.8% Global
Question: How would you describe in a few words the university of tomorrow? (Open Question)

21. How recruiters describe the university of tomorrow (Quotes)
Universities tomorrow
How recruiters describe the university of tomorrow (Quotes)
An institution which will have more emphasis on vocational studies and creativity & skill development leading to better employability or entrepreneurship.
India
A place where everybody has an equal chance of studying. Where entry is based on ability rather than financial constraints. An institution that produces graduates whose qualifications are accepted worldwide.
Australia
I would hope that the need to produce employable graduates will not swamp the essential function of a university, i.e. the original thinking which enables great research leading not only to massive advances in science but also greater cultural, historical and social understanding.
United Kingdom
High technology and widely recognized degrees with a wide range of courses.
Singapore
More developed and focused on global socioeconomic development.
Spain
I think maybe a combination of online classes and internships for hands-on, many of your fields will still require hands on training.
United States of America
Progressive, global, applicable science.
The Netherlands
Question: How would you describe in a few words the university of tomorrow?
All statements have been translated into English.

22. How recruiters describe the university of tomorrow (Quotes)
Universities tomorrow
How recruiters describe the university of tomorrow (Quotes)
International visibility, integrated with a network of businesses, and open-plan - with respect to education and teaching.
France
Global orientation, tolerance, would accept people of all colours and creeds, freedom, contribution to both theory and practice.
China
Providing the opportunity to improve not only theory, but also practice and fostering creativity. The one giving possibility to combine theory with the practice. Listening to and collaborating with employers.
Turkey
Worldwide availability with online webinars and the ability to coordinate with local businesses to provide the hands-on training or practical modules.
Canada
Cosmopolitan, technically up-to-date and with the best teachers. There will also be an exchange of students and faculty among countries. Business will be more involved in university affairs.
Germany
A place where students are familiar with the practical world and where study not only gives the opportunity to learn, but also to resolve risk situations using team work.
Mexico
Question: How would you describe in a few words the university of tomorrow?
All statements have been translated into English.

23. How recruiters describe the university of tomorrow (Quotes)
Universities tomorrow
How recruiters describe the university of tomorrow (Quotes)
Huge campuses mixing university and business life, with real opportunities for professionals to benefit from continued learning and R&D, and for students to access means of gaining practical knowledge (internships, etc.). This reflects the idea of symbiosis, the idea of gathering universities and businesses all in the same domain.
Morocco
Practically-oriented, more open, with easier entry, part of a network which will also include businesses.
Switzerland
A university where students become the best educated in terms of experience gained within universities, in collaboration with companies.
Brazil
Close collaboration with companies: research and development should be the watchword.
Italy
A place that prepares young people for the challenges of the modern world, and which inspires an open attitude towards the search for knowledge.
Poland
A place to gain knowledge and experience in order to choose one´s career path.
Japan
A common standard of education is needed.
Russia
Question: How would you describe in a few words the university of tomorrow?
All statements have been translated into English.

24. Annex

25. Countries represented

26. Sample size by country

27. Main sectors/branches represented

28. Company size
Question: In total, how many people are currently employed by your company worldwide?

29. Work experience of participants
Question: How many years of work experience do you have?

30. Fields of experience when operating with graduates
Question: In which of the following fields do you have the most experience in recruiting graduates and/or working with them?

31. International experience of recruiters (sample)
Question: Do you also recruit or work with graduates from foreign countries?

32. List of abbreviations

33. About trendence
trendence is Europe’s leading research institute specialising in employer branding, personnel marketing and recruiting.
Contact:
Caroline Depierre
Research Director
Trendence Institut GmbH Markgrafenstrasse Berlin
About Emerging :
Emerging is a Human Resources Consultancy based in Paris which helps companies optimize their recruitment of young graduates and build a strong employers brand.
Contacts:
Sandrine Belloc
Associate Director