1. SERVICES MARKETING
Mr.K.Mohan Kumar

2. Goods and Services
Goods are things you can buy that you can touch. Can you buy apples? Can you touch apples? Then the apples are goods. Can you touch and buy jump ropes, swing sets, bats and balls, caps, pans, or pencils? These items are all called goods.

3. Goods and Services
From time to time we also buy things that cannot be touched. For example, we buy haircuts when we go to the barber shop or the salon. We buy repairs and cleaning for our teeth when we go to the dentist. In both cases, we are buying a SERVICE. It is something done for us.

4. The Goods/Services Continuum

5. Goods and Services Goods: Services: Physical products.
Nonphysical products.

6. Video presentation on-“ Life is Like a Cup of Coffee ”

7. Services Vs Goods Services Goods Intangible Tangible Heterogeneous
Homogenous
Produced in Buyer Seller interaction
Produced in factory
Production, distribution & consumption takes place simultaneously
All three are separate & independent
Consumers participate in production
Consumers don’t generally participate
Cannot be stored
Can be stored
Transfer of ownership cannot take place
Transfer of ownership does take place

8. Comparing Goods and Services
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9. Goods and Services (1)
Goods Marketing relates to selling physical products.
Durable goods are physical goods used over an extended time.
Nondurable goods are consumable products made from materials other than metal, wood, and hard plastics.

10. Goods and Services (2)
Services Marketing includes rented-goods services, owned-goods services, and nongoods services.
Rented-Goods Services: leasing auto, hotel room, office space, wedding items
Owned Goods Services: auto or computer repairs, lawn care & home care
Nongoods Services: personal advice, tutor, legal, and accounting

11. Hidden Service Sector Includes such areas as: delivery installation
training
maintenance
repair
Provided by firms emphasizing goods
Infrastructure

12. Identify examples of private and public goods and services. 

13. Suggested Readings

14. Video Links