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SERVICES MARKETING Mr.K.Mohan Kumar
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Goods and Services Goods are things you can buy that you can touch. Can you buy apples? Can you touch apples? Then the apples are goods. Can you touch and buy jump ropes, swing sets, bats and balls, caps, pans, or pencils? These items are all called goods.
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Goods and Services From time to time we also buy things that cannot be touched. For example, we buy haircuts when we go to the barber shop or the salon. We buy repairs and cleaning for our teeth when we go to the dentist. In both cases, we are buying a SERVICE. It is something done for us.
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The Goods/Services Continuum
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Goods and Services Goods: Services: Physical products.
Nonphysical products.
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Video presentation on-“ Life is Like a Cup of Coffee ”
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Services Vs Goods Services Goods Intangible Tangible Heterogeneous
Homogenous Produced in Buyer Seller interaction Produced in factory Production, distribution & consumption takes place simultaneously All three are separate & independent Consumers participate in production Consumers don’t generally participate Cannot be stored Can be stored Transfer of ownership cannot take place Transfer of ownership does take place
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Comparing Goods and Services
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Goods and Services (1) Goods Marketing relates to selling physical products. Durable goods are physical goods used over an extended time. Nondurable goods are consumable products made from materials other than metal, wood, and hard plastics.
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Goods and Services (2) Services Marketing includes rented-goods services, owned-goods services, and nongoods services. Rented-Goods Services: leasing auto, hotel room, office space, wedding items Owned Goods Services: auto or computer repairs, lawn care & home care Nongoods Services: personal advice, tutor, legal, and accounting
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Hidden Service Sector Includes such areas as: delivery installation
training maintenance repair Provided by firms emphasizing goods Infrastructure
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Identify examples of private and public goods and services.
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Suggested Readings
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Video Links
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