1. MIDCOM BUSINESS CHALLENGE AWARD 2017 MEM - GEM PREPARED BY:
SHOURYA SRIVASTAVA CEO
SHUBHAM BANSAL COO
MOHD DANISH KHAN CFO
PRATEEK AGARWAL CMO
RIJO T JOSE CHRO

2. CONTENTS PROBLEM STATEMENT BUSINESS PROPOSITION MARKETING PLAN
EXECUTIVE SUMMARY
PROBLEM STATEMENT
BUSINESS PROPOSITION
MARKETING PLAN
ORGANISATIONAL PLAN
FINANCIAL PLAN
REFERENCES

3. EXECUTIVE SUMMARY
OBJECTIVES: to curb the problem of small scale manufacturers relating to finance and manufacturing procedure. And so PREFORM is brought into picture by MEM-GEM. From the sale of this product, revenue generation will take place giving a rise to profit with minimum cost.
METHODOLOGY
A brief plan about how to invest money is prepared by all the partners.
A survey of around 30 manufacturers was conducted to know about their problems.
A detailed business proposition is prepared including key resources, partners, activities etc.
A detailed marketing and organization plan is prepared.
A detailed financial plan is prepared which consists of cost structure, investment strategy, income statement, balance sheet, cash flow and break even analysis.

4. PROBLEM STATEMENT
Curbing the problem of small scale manufacturers who cannot purchase heavy machinery and bulky raw materials
Eliminating their transportation cost.
Reducing the risk faced by them in transit.
Providing them a scope for expansion.

5. BUSINESS PROPOSITION

6. KEY ACTIVITIES
Conversion of the bulk raw material into a “ready to manufacture” form.
Sales of the manufactured material to the other small scale manufacturers in Uttar Pradesh.

7. KEY RESOURCES Raw material : polypropylene granules.
Plant and Machinery.
Injection moulding.
Designer Mould.

8. CUSTOMER RELATIONSHIP
Sending the samples to the willing customers.
Giving invitation to the particular customer to meet.
Providing an offer of rebate if they will sell my product.

9. MARKETING PLAN
The product will be distributed to all new manufacturers of pet bottles.
All those manufacturers who are manufacturing mineral water bottles we will provide them our product so that their production cost gets reduced.
Engaging in contractual manufacturing for getting finished pet bottle and delivering those bottles as a sample in the market for giving an idea how my product is better.
Giving my product to retailers and allowing them a trade rebate if they promote my product to other manufacturer.

10. ORGANISATIONAL PLAN
1. Physical Resources -: Land &building, Plant &machinery, Equipments etc
2. Man-Power -:
operator
Skilled
Unskilled
Loaders
Marketing Agent - 1
3. Intellectual Capital -: Name of the company

12. PROJECTED COST STRUCTURE
Fixed Cost
Amount(In Rs )
Variable Cost
Amount ( In Rs)
Land& Building(Rent)
3,60,000
Wages
6,48,000
Plant & Machinery
14,45,000
Electricity
5,60,000
Furniture &
Fixtures
97,000
Raw Material
36,00,000
Preliminary Expenses
34,000
Office Expenses
30,000
Equipments
Transportation
2,40,000
Interest Expenses
2,94,500
Total
14,91,000
53,72,500

13. INVESTMENT STRATEGY Particulars % Share Amount(In Rs ) Equity 50
10,00,000
Debt
Total
100
20,00,000

14. PROJECTED INCOME STATEMENT
INCOME STATEMENT PROJECTION FOR 3 YEARS (IN RS)
PARTICULARS
2018
2019
2020
Revenue
80,67,900
1,00,14,690
1,26,66,160
Cost of goods sold
(47,10,555)
(51,81,610)
(56,99,772)
Gross Profit
33,57,345
48,33,080
69,66,388
Operating Expenses
(9,16,000)
(10,10,000)
(11,24,000)
Non Operating Expenses
(2,94,500)
(4,00,050)
(6,53,500)
Profit Before Tax
21,46,845
32,23,080
51,88,888
30%
6,44,054
9,66,924
15,56,666
Profit After tax
15,02,792
22,56,156
36,52,222

15. Projected Balance Sheet

16. Particulars
2018
2019
2020
LIABILITIES:
Equity Capital
10,00,000
15,00,000
19,00,000
Add: Net Profit
15,02,792
25,01,121
38,20,522
Current Liabilities:
Creditors
5,00,000
7,00,000
9,50,000
Non-Current Liabilities:
Long Term Loan
8,00,000
6,00,000
Total
40,02,792
55,01,121
72,70,522
ASSETS:
NON-CURRENT ASSETS-
FURNITURE AND FIXTURES
97,000
1,20,000
1,70,000
LAND & BUILDING -
14,00,000
EQUIPMENTS
30,000
5,30,000
6,40,000
PLANT AND MACHINERY
14,45,000
18,00,500
22,45,000
CURRENT ASSETS:
BANK
8,90,000
13,50,000
18,25,000
DEBTORS
7,35,000
5,57,000
CLOSING STOCK
2,45,965
2,12,850
PREPAID EXPENSES
3,05,792
2,54,656
2,20,672

17. Break Even Analysis Sales Variable Cost Contribution Margin Fixed Cost
Total Cost
Net Income -
14,91,000
-14,91,000
11,50,000
6,00,000
5,50,000
20,91,000
1,77,783
17,75,000
10,05,870
7,69,130
24,96,870
2,93,219
23,65,400
15,72,630
7,92,770
30,63,630
4,74,739
27,77,500
21,94,000
5,83,500
36,85,000
5,57,051

18. REFERENCES
Taken ideas of poly-product from internet and research done on small scale plastic manufacturers.
Surveying market area of Yahiaganj, Chinhat and other areas in Uttar Pradesh such as Baliya , Bareily, Allahabad etc.
Taking reference of mould designer from Man Molds Technologies Mumbai.
Taking idea of purchasing the machine from Vipin Gupta who is a broker dealing in second hand injection moulding machine.

19. THANK YOU