1. Market Summary Template (Example)
Factor
Considerations / Guidelines
Market
definition
What does the market constitute
How is it described in industry
Overview of commodities/products/services covered
by segments
Overview
Size
Total turnover in the market per year
Total volume (quantity) of sales
Financial Ratios e.g. Profitability/ROI
Overview of market by segments
e.g., geographic area; customer base; sector
Trade Associations
Key Suppliers
Please state if the commodity/service market is global, European, or UK, and identify the appropriate top 5 suppliers
Market growth
Trends in the past 2-4 years
Expected forecast 2-4 years
Growth values in terms of %, value or volume
Influences affecting growth
Trends and
developments
Trends in the market place (demand, technology, other developments, approaches etc)
Key areas of technology supporting the market
Current technologies – maturity and
capability
Technology development trends – next big
thing & when?
Rate of change
Impact on the business
Restrictions on technology access
Supply market
trends
Major players in the market
Supplier trends
Overview of key suppliers
Developments in pricing Discounting policies –
volume / loyalty / risk:reward
“Cost plus “ pricing
“Market pricing”
Reference: R3-22-B Released: 23/03/2017