1. What impact do knowledge conditions have in your industry?

2. Objectives
Examine knowledge conditions in the context of entrepreneurial industry conditions
Explore the impact of knowledge conditions on success as an entrepreneur

3. Exploring industry conditions
After understanding entrepreneurial mindset, motivations, and behaviors, the next step in exploring new venture ideas is evaluating industry condition.
Provides insights into the attractiveness of an industry for new entrants
With this understanding, aspiring entrepreneurs can determine if, and how, to compete effectively within their chosen industry

4. The Opportunity Analysis CanvasTM
Industry
Condition
Knowledge conditions
Demand
conditions
Entrepreneurial Motivation
Competition
Entrepreneurial Mindset
Industry
Status
Opportunity Identification
Entrepreneurial Behavior
Value
Curve
Macroeconomic
Change

5. Defining knowledge conditions
“the amount and type of knowledge that is required to create and deliver the industry’s products or services”
Within a specific industry, do you need expertise, or is success based more on financial capabilities, location, and/or relationships?

12. Starting a technology company as a non-technologist?

13. To build your knowledge
Learn
Find co-founders
Hire employees
Partner/joint venture
Outsource
Via networking
Or elance, odesk, etc.

15. Summary
Is the industry that I am planning to enter a good one for starting a new company?
Are the knowledge conditions in the industry favorable to a start-up?
Knowledge > Money, Relationships, etc.
How can you apply and/or develop your knowledge and your team’s knowledge to launch and grow a successful venture?