1. SMP International Poultry Expertise Centre (IPEC), S. Korea
Final report
Mr. Jos Berkvens (Barneveld city)
Dr. Ferry Leenstra (WLR)
Mr. Bertus Bronkhost (PEC)
Dr. Xin-Ying Ren (WLR)
13 Dec. 2016

2. Report setup Project Consortium Project Timeline & milestones
Project Feasibility study trip
Conclusion & follow up

3. Project Consortium

4. Project Timeline & Milestones
31 March granted
19 April project kick-off meeting, with Skype Korean partners
17 May & 7 July SMP IPEC small core team meetings to answer Korean partners questions & prepared ‘protocols of actions’
15 July updated Korean partners and call for actions
21 July received Korean Parliament & MAFRA delegation visit, informed higher level decision maker about IPEC project
16 Aug. briefed MinEZ the importance of IPEC for NL-KOR ties and Agri., Food Safety Collaborations
26-28 Sept feasibility study trip to S. Korea, joining the economic mission led by MP Mark Rutte, successful discussion forum with Korean partners, details in later slides
14th Oct. received Harim Group delegation visit WUR and PEC, signed MoU between PEC and Harim for training
2 Nov. midterm SMP review
13 Dec. final report

5. Project feasibility study field trip
1. Joining Economic Trade Mission
Preparation of the mission with the Dutch ministry of economic affairs and the Dutch embassy in Korea
kick off, informed MP Mark Rutte about SMP IPEC project
During trade-mission closing dinner, called for both NL and KOR Ministerial support for IPEC
Contact with Korean embassy (in their initiative) about the results of the trade mission

6. Project feasibility study field trip
2. IPEC seminar in Iksan

7. Project feasibility study field trip
3. Results of the IPEC seminar in Iksan
Korean side face the same problems in poultry industry as the Netherlands
Every Korean party would like to work together to realize IPEC in Iksan region
But, without top-level ‘instructions’, no current Korean party is willing to take the lead for IPEC
A final report about the SMP project is written to inform the topsector and Dutch Ministry; this report can also be used by Iksan to report up to the Korean MAFRA; from both channels and maybe also Embassy helps, hope to get Korean top-down ‘instructions’ and support for IPEC
The report will also via the Korean embassy in The Hague be presented to the national authorities in Korea.

8. Project Visit Harim Group
4. Harim Group (the biggest Poultry production and Food company in Korea) visit WUR & PEC
Called for WUR to set up a branch at Joenju University, to speed up NL way of golden-triangle collaboration
Signed MoU with PEC for a pilot e-learning/blended learning to be executed in Q1 and Q2 2017: 2 modules poultry training

9. Project summary
This SMP has built up a consortium necessary for IPEC project whole-chain approach
Feasibility study trip was a success, built up mutual understandings and common interests with Korean partners
Dutch Ministry, Mr. van Dam, Dutch Embassy in Seoul, are well informed about this project; MAFRA is also informed about the IPEC initiative; “Top-down” in S. Korea is utterly important
IPEC is an item in the common agenda of a Korean/Dutch steering group guarding the progress of the agreements during the trade mission
This SMP has prepared well and paved a good way for future global IPEC project

10. Project follow up Barneveld will lead from now on for global IPEC:
Start lobbying the most top-level decision makers in S. Korea for IPEC
Starting a pilot e-learning with Harim
Making short time results:
Website
Office/meeting room in Iksan
Setting up a working group with mandate
Evaluating and adapting the consortium to the outcome of the feasibility study
Preparing a PPS for implementation of attainable program parts

11. Thanks!