1. Collective action and digital tools
Campaining, mobilisation and trade union action in the XXI century
Elisa Bruno ETUI 2017

4. Internet activity in the past 3 months

5. What types of social media are out there?

6. Language and background
Some basic rules
Know your audience
Age
Language and background
Type of work
Timing
Messages

7. Advantages and disadvantages of social media
EU-wide connectivity
Real time sharing
Free or with limited costs
Mobile friendly
Engage in conversations
Visual
Very simple to use
Only for internet users
Social media can be blocked at the workplace
Limited use of mobile
Risk of online repercussions
Lack of privacy and anonymity
Worries of retaliation

8. Main social media in use

10. Online tools: not only social media…
Website
Blogs and featured articles
Facebook
Online help-desk/chats
Twitter
E-Newsletter
Instagram
E-petition
WhatsApp
Online-survey
Youtube/videos
Online Adverts
Other social media such as…Snapchat and Signal! s

12. Creative use of social media to mobilise
Twitter: Twitter storm targeting employers with dedicated # to raise awareness among members and media coverage
Facebook: create private groups to engage with workers while also do call for actions on official page +
Whatsapp: to mobilise locally small groups to organise actions/flahsmobs
LinkedIn: to connect to others working for the same company abroad

13. Trade union online campaigning

14. Copy from other successfull campaigns
It organised a three-day "social media storm", which involved more than 10,000 tweets being sent to Burberry, as well as concerted action through Facebook and Instagram. This worked in tandem with high-street action, which saw volunteers in six countries campaigning outside Burberry stores.
Fashion revolution:
Elisa Bruno ETUI 2017

16. Questions? Elisa Bruno European Trade Union Institute
Communication Officer
Tel: +32 (0)
Mob: +32 (0)
European Trade Union Institute