1. Open Standards Importance for Lottery Industry
PGRI Smart Tech Conference
 Open Standards Importance for Lottery Industry
PGRI Smart Tech Conference
April 29, 2008
Charleston, SC

2. Lottery Industry Operator / Supplier Members of GSA
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3. PGRI Smart Tech Conference
Mission Statement
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The Gaming Standards Association (GSA) Is An International Trade Association That Creates Benefits For Gaming Manufacturers, Suppliers, Operators And Regulators.
We Facilitate The Identification, Definition, Development, Promotion And Implementation Of Open Standards To Enable Innovation, Education, And Communication For The Benefit Of The Entire Industry.
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4. How do we increase our portion of revenue that casinos are getting?
Game Content and Distribution
It is challenging developing content that appeals to Generation X (‘65 and ‘76)
Generation Y (‘77 – ’94) will be even more puzzling
Anywhere, Anytime access
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5. Topics Benefit of Standards for Lottery Industry
Industry Update re Adoption of Standards
Power of the Operators
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6. PGRI Smart Tech Conference
Benefits of Standards
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Allow You To Make Prudent / Smart Investments
Into Scalable Solutions
Grow In Different Directions - No Proprietary Systems
Offer Flexibility Towards Game Content Providers
Offer Faster Time To Market
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7. PGRI Smart Tech Conference
Benefits of Standards
Offer
Flexibility both Investment / Technology
Exit Strategy
Interoperability
More Oversight
More Cost Effective Solutions / Services With Increased Reliability
How do we increase our portion of revenue that casinos are getting?
It is challenging developing content that appeals to Generation X (born between 1965 and 1976)
Generation Y, both today’s and tomorrow’s lottery customer, is even more puzzling (’77 to ’94)
You compete for new players who want flashy graphics, instant gratification, and anytime/anywhere access
􏰁 Speed and convenience of delivery of games is important
􏰁 Having what the consumer demands available when and where the consumer demands is becoming a fundamental requirement of a successful lottery
􏰁 Technology is increasingly viewed as the enabler of game content
􏰁 For lotteries to continue to be successful, each will have to develop new games and move those games to the market efficiently
􏰁 Responding to rapidly changing player preferences requires reaction and speed-to-market and will be the metric by which all gaming organizations will be deemed successful
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8. PGRI Smart Tech Conference
Benefits of Standards
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Communicate, Communicate, Communicate….
Establish A Dynamic Dialogue With The Player
No More Limited To One-to-many Marketing / Promotions
Personalize The Gaming experience
Deliver A Better Solution For Responsible Gaming
Target High-income, Low Play, Low Risk Demographics
Things That Sit On Top Of The Games That Address Consumers Desires Are More Powerful Than The Games Themselves…
Up-Sell Your Assets
All Transactional Information Is Available Directly From The Source (No Intermediary – Total Transparency)
The ROI = Improved Customer Relationship Management
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9. The Impact of GSA Standards
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Expansion of Gaming is Inevitable
It Is Essential To Address The Demographic Requirements Of Tomorrow to Guarantee/Drive Revenue
They Are The Enabler Of System Supported Gaming Products
They Will Drive Innovation In The Gaming Industry
They Provide The Ability To Swiftly Embrace Casino Market Type Products And Applications
All Major Manufacturers Are Implementing Them Both On The Games And In The Systems  
    
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10. Industry Update
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11. RSAOperators Forum August 22, 2007
As An Operator You Can…
RSAOperators Forum August 22, 2007
Become Part Of A Community That Is Re-defining Gaming
Join GSA’s Operator Advisory Committee
Directly Influence The Products, Its Features And Quality
Become An Intelligent Consumer
Ask Vendors About GSA Protocol Progress
Insist On Certified Products (Major Change Is Coming Quickly – Minimize Your Pain)
Support Our On-going Initiatives
Standards Development
Education
Certification

12. PGRI Smart Tech Conference

13. RSAOperators Forum August 22, 2007
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