1. SUPPORT RESPONSIBLE FORESTRY.
Market Trends
May 2011

2. Consumer Attitudes
2009 TerraChoice Environmental Marketing Inc. study*:
83% of North American companies were expected to increase green purchasing by end of 2011
SFI label among top ten eco-labels

3. What Others Are Saying
As demand for certified products grows, respected organizations around the world are taking a closer look at third-party forest certification programs such as the Sustainable Forestry Initiative®:
Please see the “What Others Are Saying” fact sheet for source citations.

4. What Others Are Saying
Please see the “What Others Are Saying” fact sheet for source citations.

5. What Others Are Saying 90% 10%
Please see the “What Others Are Saying” fact sheet for source citations. 5

6. Procurement Policies
Growing trend for procurement policies to include forest certification
Specifically, encourage companies to reference all credible systems

7. Key questions to ask when writing policies:
Procurement Policies
How will this policy affect the entire organization?
Key questions to ask when writing policies:
Is an environmental policy important to your organization’s reputation or mission?
Is an environmental policy important to your relationship with your customers?
Is the policy consistent with company values?
Can the policy realistically be implemented?
How will environmental performance be measured and reported?

8. Setting a Realistic Policy
Preference for certified fiber from all credible certification standards (SFI, FSC, ATFS, CSA).
Uncertified forest content should follow SFI’s fiber sourcing requirements, and/or PEFC’s non-controversial sources requirements and/or FSC’s controlled wood requirements.
Recycled content as a stand-alone indicator can cause distortions and not necessarily the best for the environment (know the tradeoffs)
Fiber from North America is lower risk than off-shore fiber in terms of risk of illegal logging, forest conversion etc.

9. SFI in the Marketplace
Please contact Jason Metnick, SFI Sr. Director, Market Access and Product Labeling for current lists of
Companies saying yes to SFI with procurement policies that are inclusive multiple credible forest certification standards, and/or
Companies and products using an SFI on-product label

10. SUPPORT RESPONSIBLE FORESTRY.
Market Trends May 2011