1. Klara Maidenberg Virtual Reference + Assessment & Evaluation Librarian
Hello everyone and welcome. Before we begin, I want to make sure that everyone is able to hear us. Obviously, if you can hear me, you’re fine. B
ut for those who can see the slides but can’t hear the audio, I want to pause on this slide for a few  seconds so that they can use the conference line, which is our alternative audio delivery method.
If you experience issues with audio at any point, you can always dial in to this number, which is found in the note box on the left side of the meeting space.
Klara Maidenberg
Virtual Reference + Assessment & Evaluation Librarian
Ontario Council of University Libraries
Toronto, Canada

2. Ask a Librarian
A collaborative virtual reference project coordinated through the Ontario Council of University Libraries (OCUL) Launched in September 2011 Serves nearly 200,000 full time equivalents (FTE) across Ontario, Canada Staffed and paid for by participating libraries Open 62 hours each week, including evenings and weekends 12,001 chats between Sept and Apr. 2012

3. Ask a Librarian Participating Libraries
University of Guelph and Guelph Humber Lakehead University Ryerson University York University University of Toronto University of Windsor

4. Ask a Librarian Participating Libraries
University of Guelph and Guelph Humber Lakehead University Ryerson University York University University of Toronto University of Windsor New libraries joining in 2012: University of Ontario Institute of Technology Ontario College of Art and Design

5. We communicate data to …

6. We communicate data to …
Motivate stakeholders to action

7. We communicate data to …
Motivate stakeholders to action
Advocate for additional resources

8. We communicate data to …
Motivate stakeholders to action
Advocate for additional resources
Demonstrate value and return on investment

9. We communicate data to …
Motivate stakeholders to action
Advocate for additional resources
Demonstrate value and return on investment
Attract new partner libraries

10. Motivate the underachievers
CHALLENGE:
Motivate the underachievers

14. Promotional campaign

15. Advocate for additional resources
CHALLENGE:
Advocate for additional resources

18. Demonstrate value and ROI Attract new partner libraries
GOALS:
Demonstrate value and ROI
&
Attract new partner libraries

19. User Surveys

20. User Surveys

21. User Surveys

22. User Surveys

23. User Surveys

25. Putting it all together:
Marketing and promotion through an infographic

26. Email: klara.maidenberg@utoronto.ca
Thank you.