1. How to start an e-commerce company for under VND2,000,000/MONTH
The journey of a thousand miles begins with just one step
LINH THAI
FOUNDER / CEO, RITA AND PHILL

2. I can’t be an entrepreneur because…
I don’t know how I don’t have the money I don’t have the time I don’t have an idea
Everyone says taking that first step is really hard. Why?

3. Ecommerce set-up 101 17 “easy” steps to getting started
Branding: domain name, , social media
Website
Site add-on functionality
Data: customer-driven decisions
Management
Strategy

4. INSTAGRAM.COM/RITAANDPHILL
FOR A COPY OF THIS GUIDE: Follow us, then send us a private message on Instagram, we’ll send you a copy of this presentation! 

5. Step 1, Branding: domain name and social media
Fees
Total cumulative fees / year 1.
Check your company name for a domain name and social media:
Free $0

8. Step 1, Branding: domain name and social media
Fees
Total cumulative fees / year 1.
Check your company name for a domain name and social media:
Free $0

9. Step 1, Branding: domain name and social media
Fees
Total cumulative fees 1.
Check your company name for a domain name and social media:
Free $0 2.
Register your .com domain name
$14.99 / yr
$14.99/yr

10. Tip:
Add to cart, create an account, and then abandon your cart.
You will receive a discount code in your within 24 hours.

11. Step 1, Branding: domain name and social media
Fees
Total cumulative fees 1.
Check your company name for a domain name and social media:
Free $0 2.
Register your .com domain name
$14.99 / yr
$14.99/yr

12. Step 1, Branding: domain name and social media
Fees
Total cumulative fees / year 1.
Check your company name for a domain name and social media:
Free $0 2.
Register your .com domain name
$14.99 / yr
$14.99/yr 3.
Set up your address
$5/mo/user
$5/mo
$74.99/yr

13. You are a business.
NEVER send s from gmail.com, yahoo.com, or any other domain.
It only takes 15 minutes and $5/month to look professional!

14. Step 1, Branding: domain name and social media
Fees
Total cumulative fees / year 4.
Register the key social media accounts
Free
$5/mo
$74.99/yr

15. Register on all the sites, but focus on 3 channels.
Very difficult to be active on more channels with small team.

16. Step 1, Branding: domain name and social media
Fees
Total cumulative fees / year 5.
Set up tools to help with posting
Schedule posts for later
Post to several networks when Buffer posts to one network
Free or $10/month
Free
$15/mo
$84.99/yr

17. social media Buffer: Free for 10 posts
The problem
The solution
Schedule your posts all at one time. Recommend 1-2 weeks in advance. 3 social networks x 3 posts/day/network = 9 total posts day x 14 days = 126 total posts
Buffer:
Free for 10 posts
$10/month for 100 scheduled posts

18. Schedule posts by day, time and channel

19. Use IFTTT to complement Buffer.
Buffer limit: 100 posts.
Use Facebook on Buffer, then use IFTTT to put the same posts on Twitter.

21. Step 1, Branding: domain name and social media
Fees
Total cumulative fees / year 5.
Set up tools to help with posting
Schedule posts for later
Post to several networks when Buffer posts to one network
Free or $10/month
Free
$15/mo
$84.99/yr

22. Step 2, Website: initial set-up
Fees
Total cumulative fees / year 6.
Use an e-commerce platform
14-day free trial,
$29/month
$44/mo
$432.99/yr 7.
Select a theme
Free to $190
$622.99/yr

23. Select a theme that matches your brand identity
No coding skills needed

24. Make sure theme is Responsive (automatically resizes to fit mobile devices)
Recommend:
Any theme by Out of the Sandbox –
Very well designed, great customer service

25. Step 2, Website: initial set-up
Fees
Total cumulative fees / year 6.
Use an e-commerce platform
14-day free trial,
$29/month
$44/mo
$432.99/yr 7.
Select a theme
Free to $190
$622.99/yr

26. Step 2, Website: initial set-up
Fees
Total cumulative fees / year 8.
Set up site, upload images
Varies
$44/mo
$622.99/yr

27. White paper for background Lots of light. Natural light is best.
Mobile phone
YouTube tutorial on Photoshop retouching

28. Step 2, Website: initial set-up
Fees
Total cumulative fees / year 8.
Set up site, upload images
Varies
$44/mo
$622.99/yr
This step is the most subjective in terms of cost.
Depending on your product, you may spend VND100,000 or VND10,000,000 on product images and other images for the site.

29. Step 3, site functions: add-on functionality
Fees
Total cumulative fees / year 9.
Select apps for your store
Online chat
Olark,
pop-up
Privy,
Referral program, pop-up
Swell,
Remarketing helper
Shoelace,
Varies
Free
$29/month
Free - $19/month
$73/mo
$970.99/yr

33. Step 3, site functions: add-on functionality
Fees
Total cumulative fees / year 9.
Select apps for your store
Online chat
Olark,
pop-up
Privy,
Referral program, pop-up
Swell,
Remarketing helper
Shoelace,
Varies
Free
$29/month
Free - $19/month
$73/mo
$970.99/yr

34. Step 4, data: customer-driven decisions
Fees
Total cumulative fees / year
10.
Set up Google Analytics account
Free
$73/mo
$970.99/yr
11.
Set up Event tracking on your site
Good explanation, read this for the concepts. But don’t use the code suggestions.
About the code:

35. Step 4, data: customer-driven decisions
Fees
Total cumulative fees / year
12.
Use the Analytics URL Builder to create tracking links for all ads and s
Free
$73/mo
$970.99/yr
13.
Use a heatmap app to track activity on site
Free - $39/month

36. Sample targeting Targeting Creative Retargeting Same message
Country US UK AU
Interests
Baby
Fashion
Plus size
Age
21-30
31-45
46+
Targeting
Same message
Different text (e.g. Baby: fit, Fashion: styles)
Different images (e.g. age of models, length of skirts)
Creative
Holiday promotion
Keep consistent messaging as before
Keep consistent messaging as before
Retargeting

37. Step 5, prioritize: manage your team / time
Fees
Total cumulative fees / year
14.
Use a project management tool
Free
$73/mo
$970.99/yr
15.
File management

38. Step 6, strategy: Know thy enemy
Fees
Total cumulative fees / year
16.
Set up Google Alerts for competitors and industry keywords
Free
$73/mo
$970.99/yr

39. I can be an entrepreneur because…
Follow the steps in this guide!
I don’t know how

40. I can be an entrepreneur because…
$73 / month = VND1,700,000 How much did you spend on coffee and shoes last month?
I don’t have the money

41. I can be an entrepreneur because…
Do 1 step per week. Your business will be up in 17 weeks = 4 months.
I don’t have the time

42. I can be an entrepreneur because…
It doesn’t matter. You’re learning. VND1,700,000… How much did you pay to go to school?
I don’t have an idea

43. “Ideas are easy. Implementation is hard.”
Entrepreneurship is a marathon. Put your head down, do the work, feel the pain.
Believe In yourself and your team.
It will all be worth it at the end.

44. INSTAGRAM.COM/RITAANDPHILL
FOR A COPY OF THIS GUIDE: Follow us, then send us a private message on Instagram, we’ll send you a copy of this presentation! 