1. Total Resource Campaigns Then & Now
Presented by:
Carolyn Golson, Mobile Area Chamber
Mike Manning, Charlotte Chamber
Debbie Schebe, Greater Richmond Chamber

2. Board Support & Leadership
How Board participation has changed
What have we done to improve it?
Leadership Roles
How are they selected?
Responsibilities
Staff vs. Volunteer

3. Recruiting Recruitment of new teams Maintaining Veteran Teams
What have we learned?
Where do our energies lie now?
Who makes the ask?
Maintaining Veteran Teams
Burnout & Attrition
Engagement
Recognition

4. Training How have we bettered our training?
What have we found to be the most important?
How long does it take for them to get it?
Do we train on all products or specific ones?
Code of conduct and engagement

5. Incentives Trips Cash incentives Changes in levels to earn a trip
Quality of trips/volunteer expectations
Tax Issues
Business component
Cash incentives
New incentives
Dealing with companies that will not allow their employees to accept incentives
Acceptable trades now vs. then

6. Sales Focus Goal Setting (overall and team) Time frame of Campaign
Year Round Selling
Cash vs. Trades
New Member focus
Do we keep a membership focus?
Is it about dollars or units?
New Sponsorship Opportunities
Sponsorship Fulfillment (maintaining value)
Conflict with multiple sales channels (staff)
Same member being asked by multiple teams

7. Campaign Tools Manual vs. Electronic reporting
Website evolution (24/7 access)
Databases
Using an outside consultant
Themes/Reward Sessions (as a motivational tool)
Surveys

8. Discussion
What does the future look like for Campaigns?