1. FROM IDEA TO LAUNCH

2. IDEAS SUCK.

3. IDEA = GOOD? Answer these questions to find out:
Are you solving a real problem?
Who is your customer & will they use it?
Why are you different than competitors?
How will the customer find you?
How do you make money?

4. SOLVE A REAL PROBLEM
VS.

5. KNOW YOUR CUSTOMER “EVERYONE”≠ CUSTOMER WHO, WHAT, WHY?

6. KNOW YOUR COMPETITORS

7. HOW WILL YOU GET CUSTOMERS “GOING VIRAL” IS NOT A STRATEGY
HOW WILL YOU GET CUSTOMERS “GOING VIRAL” IS NOT A STRATEGY. REFERRALS, SALES, INCENTIVES?

8. FAT $TACK$? FIND A BUSINESS MODEL BUT IT CAN EVOLVE

9. IDEA > ????? >

10. TIME TO GET REAL. MINIMUM VIABLE PRODUCT

11. At this point... YOU KNOW NOTHING.

12. Seriously... You know nothing.

13. MVP = answers.

14. Instagram Case Study

15. How do you MVP?

16. Take your big idea... cut 90%.

17. Does removing a feature ruin your product? No = Cut it.

18. Figure out who you need. What can you do? Fill in the blanks.

19. Figure out how to build.
Learn, hire, co-founder.

20. It should not be perfect. Fake it ‘til you make it.

21. Launch
Iterate
Measure
Feedback

22. Questions?