1. Delivering an over-the-top TV platform using Microsoft Azure
THR2165
Delivering an over-the-top TV platform using Microsoft Azure
Gianni Rosa Gallina
R&D Senior Software Deltatre

2. About me Ing. Gianni ROSA GALLINA
R&D Senior Software Deltatre
Virtual Reality (Oculus Rift, Gear VR, Google VR, Unity 3D)
Augmented/Mixed Reality (Vuforia, Computer Vision, HoloLens)
Immersive video streaming and 3D graphics for sport events
NUI Designer (Microsoft Kinect, Leap Motion)
Mobile App designer (Windows / Phone / Android / Xamarin)
Windows Embedded technologies (system integration/app dev)
IoT  Cloud and Embedded end-to-end solutions with Microsoft Azure
Big Data and Machine Learning
Author
@giannirg

3. Agenda What is an over-the-top (OTT) platform?
Sport events requirements
Deltatre’s OTT platform for sport events
Global architecture overview and components
Technical curiosities and facts
What’s next?

4. What is an OTT platform?
OTT (over-the-top) is a term used in broadcasting and technology business reporting to refer to audio, video, and other media transmitted via the Internet as a standalone product
IT’S NOT A (simple) VIDEO PLAYER

5. What is an OTT platform? digital rights management multi-platform live
video
digital rights management
multi-platform
live
audio
advertising
on-demand
monetization
CRM
subscriptions
thousands of users
streaming
analytics
marketing
social media
CMS
mobile
web
payment systems
user profiles
consoles
global scale
multi-language
big data
smart TVs
pay-per-view
user engagement
geo-based content availability

6. Sport events requirements
High quality, low-latency video streaming
Global scale (customer specific)
Very narrow load/usage peaks
Fine-grained content rights management

7. Deltatre’s OTT platform for sport events
5/16/2018 1:04 PM
Deltatre’s OTT platform for sport events
© Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

8. Deltatre’s OTT platform for sport events
Cloud based + hybrid scenario
fully hosted in Microsoft Azure as PaaS
11 end-user platforms
same UI/UX
Full coverage
from venues to end-users
Unified management subscriptions, payments, analytics, CRM, marketing

9. Global architecture overview

10. Cloud API Microservices architecture App Services Azure Functions
for frontend & REST APIs
Azure Functions
serverless back-office API and monitoring services; frontend for remote configuration

11. Data storage and distribution
Cosmos DB
full managed service
Built-in key features
global scale by design
automatic replica management
transparent scaling
high throughput
high availability
low latency
Redis Cache
for data access optimization
Traffic Manager
for geographic routing
CDN (Akamai)
for geographic distribution

12. Azure Search PowerBI dashboard & analytics
Used for indexing, full-text and geo-localized search, full integration with Cosmos DB and other built-in features (multi-language, filters, sorting, paging, monitoring, etc.).
PowerBI dashboard & analytics
monitor, tune and optimize the search service to analyze what users search for and optimize queries, indexes, etc.

13. Monitoring and logging
Application Insights
different dashboards for different needs

14. Custom scaling management
Sport events  very narrow load peaks
Azure Autoscale does NOT work well in this scenario
Hybrid approach
Manual
scale-up
Automatic
scale-out

15. Data and video ingestion
cloud endpoint to push data/metadata about matches, scores, statistics, ingested using our on-premises data system Forge
Video
from venues to cloud, encoded with Amazon Elemental and ingested in Azure Media Services for processing and distribution, leveraging our on-premises Diva video platform
ExpressRoute
used to optimize connections between venues and Azure datacenters

16. 3rd parties integration
User API
unified abstraction API to seamlessly use services from 3rd party providers to manage users, payments, engagement and content protection

17. 3rd parties integration
Geographic Content Protection
MaxMind geolocation (country level) + custom development for user entitlement (subscription-level rights) and CDN protection (token-based)
Monetization and “universal” payments
MPP Global Solutions platform + Roku/iTunes SDKs
Customer identity
Gigya platform for Customer Identity Management
CRM, marketing and users engagement
Two Circles services to understand and engage with users
Urban AirShip for push notifications, in-app messages

18. End-user TennisTV apps
Same UI/UX across all 11 platforms
Enhanced DIVA Video Player experience (video + overlays)
Web
React-based SPA, HTML5/CSS/JS
iOS, Android, Apple TV, Roku, Chromecast, AirPlay
native applications (Swift/Java/BrightScript)
Smart TVs, Xbox, PS4, Amazon Fire TV
HTML/JS open-source TV Application Layer (TAL) framework by BBC

19. Teams & Timing January 2016  Development start
December  Deploy in production
Development team
13 people (1 DevOps, 3 Backend, 5 Frontend, 2 Tech Leads, 1 Solution Architect, 1 PM)
Running/management team
3 people (1 Backend, 1 Frontend, 1 Tech Lead)

20. Conclusions First project full PaaS What’s next?
hybrid support, microservices, peak loads, fault tolerance design
cultural mindset change required  team change-resilience
What’s next?
search improvement
recommendation engine (based on Cognitive Services)
per-user customized content
full cloud with new Forge/Diva platforms
new OTT platforms

21. Please evaluate this session
Tech Ready 15
5/16/2018
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The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

22. 5/16/2018 1:04 PM
© Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.