1. 1
WHAT
WORRIES
THE
TAX
W RLD ?
OCTOBER
2016

2. Hungary SUMMARY: October 2016
The majority (82%) of Hungarians think things in the country are on the wrong track.
Healthcare currently occupies the top spot for concern with 63% saying this.
Generally speaking, would you say things in this country are heading in the right direction, or are they off on the wrong track?
Which three of the following topics do you find the most worrying in your country?
October 2016
RIGHT DIRECTION
% change compared with previous month:
Sep 2016 ü
Oct 2016 p +4 q -5 -3 +1
18%
WRONG TRACK
RIGHT DIRECTION
18%
Sep 2016
21%
82%
Aug 2016
21% û
Base: Representative sample of Hungarian adults aged c.500 per month
Source: Global Advisor

3. WORLD SUMMARY: October 20163
WORLD SUMMARY: October 2016
The majority (61%) of people around the world think things in their country are on the wrong track.
Unemployment currently occupies the top spot for global concern with 39% saying this.
Generally speaking, would you say things in this country are heading in the right direction, or are they off on the wrong track?
Which three of the following topics do you find the most worrying in your country?*
October 2016
RIGHT DIRECTION
% change compared with previous month:
Sep 2016 ü
Oct 2016 p +1 q -1 =
39%
RIGHT DIRECTION
WRONG TRACK
39%
Sep 2016
38%
61%
Aug 2016
38% û
*Please note that participants in China were not shown the full list of topics for this question. Financial/political corruption, poverty and social inequality, taxes, and rise of extremism were excluded from the list shown to Chinese participants.
Base: Representative sample of adults aged in 25 participating countries. c.18,000 per month
Source: Global Advisor

4. û ü RIGHT DIRECTION WRONG TRACK 4 Country comparisons
Trends over time: Hungary
Trends over time: world

5. RIGHT DIRECTION/WRONG TRACK5
COUNTRY COMPARISON
RIGHT DIRECTION/WRONG TRACK
World
China
Saudi Arabia
India
Argentina
Peru
Canada
Russia
Turkey
Australia
Israel
Japan
Great Britain US
Sweden
Germany
Poland
Belgium
South Korea
Spain
Hungary
Italy
South Africa
Brazil
France
Mexico
Base: Representative sample of 18,064 adults aged in 25 participating countries, September 23rd – October 7th 2016
Source: Global Advisor

6. % WHO THINK THEIR COUNTRY IS GOING IN THE6
% WHO THINK THEIR COUNTRY IS GOING IN THE
RIGHT DIRECTION: October 2016
Generally speaking, would you say things in this country are heading in the right direction,
% RIGHT DIRECTION
or are they off on the wrong track?
90-100%
55-89%
36-54%
29-35%
19-28%
7-18%
Countries not included
Base: Representative sample of 18,064 adults aged in 25 participating countries, September 23rd – October 7th 2016
Source: Global Advisor

7. Hungary: right direction7
Hungary: right direction
Generally speaking, would you say things in this country are heading in the right direction, or are they off on the wrong track?
18%
MAR
MAR
MAR
MAR
MAR
MAR
MAR
Base: Representative sample of Hungarian adults aged 16-64, c.500 per month.
Source: Global Advisor

8. WORLD: RIGHT DIRECTION8
WORLD: RIGHT DIRECTION
Generally speaking, would you say things in this country are heading in the right direction, or are they off on the wrong track?
39%
MAR
MAR
MAR
MAR
MAR
MAR
MAR
Base: Representative sample of adults aged 16-64, c.18,000 – 20,000 per month.
Source: Global Advisor

9. HUNGARY’S WORRIES 9 Hungary’s top worries World’s top worries
Trends over time for worries: Hungary & world

10. 1 0
Hungary’S WORRIEs
Which three of the following topics do you find the most worrying in your country?
% change compared with previous month:
Mentioned in October 2016 (%)
Sep 2016 p +4 q -5 -3 +1 +5 = -1 +2 -2
Base: Representative sample of Hungarian adults aged October 2016: 503; September 2016: 500.
Source: Global Advisor

11. 1 1
World WORRIES
Which three of the following topics do you find the most worrying in your country?
% change compared with previous month:
Mentioned in October 2016 (%)
Sep 2016 p +1 q -1 = -2
Base: Representative sample of adults aged October 2016: 18,064; September 2016: 18,014.
Source: Global Advisor

12. Hungary's current top 5 worries:
1 2
Hungary's current top 5 worries:
Long-term trends
Which three of the following topics do you find the most worrying in your country?
63%
53%
51%
28%
19%
MAR
MAR
MAR
MAR
MAR
MAR
MAR
Healthcare
Financial/political corruption
Poverty & social inequality
Unemployment
Education
Base: Representative sample of Hungarian adults aged 16-64, c.500 per month.
Source: Global Advisor

13. The world's current top 5 worries:
1 3
The world's current top 5 worries:
Long-term trends
Which three of the following topics do you find the most worrying in your country?
39%
32%
32%
30%
22%
MAR
MAR
MAR
MAR
MAR
MAR
MAR
Unemployment
Financial/political corruption
Poverty & social inequality
Crime & violence
Healthcare
Base: Representative sample of adults aged 16-64, c.18,000-20,000 per month.
Source: Global Advisor

14. WORLD WORRIES COUNTRY COMPARISON 1 4 Top concern by country
Top 3 concerns by country

15. MOST WORRYING ISSUE BY COUNTRY
1 5
MOST WORRYING ISSUE BY COUNTRY
Which three of the following topics do you find the most worrying in your country?
Top worry in October 2016 in each country
WORLD
39%
PER
TUR
ESP
MEX
ITA
ARG
HUN
RSA
KOR
POL
FRA
SWE
RUS
ISR
BRA
GER
IND
KSA
USA
CHN
CAN
AUS
BEL
JPN
GBR
Unemployment
Financial/political Corruption
Healthcare
Crime & violence
Immigration control
Poverty & social inequality
Threats to the environment
Terrorism
Climate Change
Inflation
Taxes
TAX
Moral decline
Education
Rise of extremism
Maintaining social programmes
Childhood Obesity
Access to credit
Base: Representative sample of 18,064 adults aged in 25 participating countries, September 23rd – October 7th 2016
Source: Global Advisor

16. Top 3 most worrying issues by country
1 6
Top 3 most worrying issues by country
Which three of the following topics do you find the most worrying in your country?
Top 3 worries in October 2016 in each country
WORLD
39%
32%
ARG
AUS
BEL
BRA
CAN
CHN
FRA
GER
GBR
HUN
IND
ISR
ITA
JPN
MEX
PER
POL
RUS
KSA
RSA
KOR
ESP
SWE
TUR
USA
64%
39%
38%
48%
40%
41%
50%
47%
36%
63%
46%
49%
65%
37%
70%
75%
51%
45%
61%
57%
71%
74%
43%
31%
33%
53%
52%
44%
42%
56%
54%
59%
28%
29%
34%
32%
35%
27% 1 2 3
Terrorism
Unemployment
Financial/political Corruption
Healthcare
Crime & violence
Immigration control
Poverty & social inequality
Threats to the environment
Climate Change
Inflation
Taxes
TAX
Moral decline
Education
Rise of extremism
Maintaining social programmes
Childhood Obesity
Access to credit
Base: Representative sample of 18,064 adults aged in 25 participating countries, September 23rd – October 7th 2016
Source: Global Advisor
Base: Representative sample of 18,107 adults aged in 25 participating countries, February 23rd - March 6th 2016
Source: Global Advisor

17. WORLD WORRIES CONCERN VS ACTUAL 1 4
Concern vs. actual by country – unemployment
Concern vs. actual by country – immigration control

18. Unemployment: CONCERN VS. actual3
Unemployment: CONCERN VS. actual
There is very little connection between concern about unemployment and actual unemployment levels across
countries.
ESP
ITA
KOR
RSA
MEX
FRA
KSA
ARG
BRA
RUS
CAN
AUS
BEL
SWE
POL
CHN
IND
JPN
HUN
PER
TUR
USA
GBR
ISR
GER
Base: Representative sample of 18,064 adults aged in 25 participating countries, September 23rd – October 7th 2016.
Source – worried about unemployment: Global Advisor; Source – unemployed (% of labour force):

19. Immigration control: CONCERN VS. actual3
Immigration control: CONCERN VS. actual
Concern about immigration tends to be higher in higher immigration countries, and lower in low immigration
countries - but there are lots of very notable exceptions.
GER
GBR
SWE
FRA
ITA
AUS
BEL
TUR
USA
HUN
CAN
ESP
ISR
POL
ARG
RUS
RSA
JPN
CHN
KSA
IND
BRA
PER
KOR
MEX
Base: Representative sample of 18,064 adults aged in 25 participating countries, September 23rd – October 7th 2016.
Source – worried about immigration control: Global Advisor; Source – immigrants (% of total population): UN international migrant stock 2015:

20. HUNGARY’S TOP WORRIES COUNTRY COMPARISON 9
Country comparison of Hungary’s top 5 concerns

21. 1 11 | HEALTHCARE 1 6 Hungary VS. GLOBAL
Which three of the following topics do you find the most worrying in your country?
% change compared with previous month:
(%) worried in October 2016 in each country
Sep 2016 = p +4 +5 q -2 -1 -3 +1 +2 -4
Base: Representative sample of adults aged in 25 participating countries. October 2016: 18,064; September 2016: 18,014.
Source: Global Advisor

22. 11 | FINANCIAL/POLITICAL CORRUPTION
1 7
Hungary VS. GLOBAL 2
11 | FINANCIAL/POLITICAL CORRUPTION
Which three of the following topics do you find the most worrying in your country?
% change compared with previous month:
(%) worried in October 2016 in each country
Sep 2016 q -1 -6 p +6 +4 -5 +2 +3 = -3 -8 -4 -2 +1 +5
Base: Representative sample of adults aged in 25 participating countries. October 2016: 18,064; September 2016: 18,014.
Source: Global Advisor

23. 11 | POVERTY & SOCIAL INEQUALITY
1 8
Hungary VS. GLOBAL 3
11 | POVERTY & SOCIAL INEQUALITY
Which three of the following topics do you find the most worrying in your country?
% change compared with previous month:
(%) worried in October 2016 in each country
Sep 2016 q -1 -5 p +2
-10 +3 -3 +5 -2 = +4
Base: Representative sample of adults aged in 25 participating countries. October 2016: 18,064; September 2016: 18,014.
Source: Global Advisor

24. 11 | UNEMPLOYMENT AND JOBS
1 9
Hungary VS. GLOBAL
11 | UNEMPLOYMENT AND JOBS 4
Which three of the following topics do you find the most worrying in your country?
% change compared with previous month:
(%) worried in October 2016 in each country
Sep 2016 p +1 q -1 +3 -2 +6 +2 -3 = +4 +7
Base: Representative sample of adults aged in 25 participating countries. October 2016: 18,064; September 2016: 18,014.
Source: Global Advisor

25. 5 11 | EDUCATION 2 0 Hungary VS. GLOBAL
Which three of the following topics do you find the most worrying in your country?
% change compared with previous month:
(%) worried in October 2016 in each country
Sep 2016 p +1 q -5
+19 +2 -1 -7 -3 +4 -4 = -2
Base: Representative sample of adults aged in 25 participating countries. October 2016: 18,064; September 2016: 18,014.
Source: Global Advisor

26. WORLD WORRIES COUNTRY COMPARISON 2 1
Country comparison of all 17 concerns

27. 11 | UNEMPLOYMENT AND JOBS
2 2
World Worries
11 | UNEMPLOYMENT AND JOBS 1
Which three of the following topics do you find the most worrying in your country?
% change compared with previous month:
(%) worried in October 2016 in each country
Sep 2016 p +1 q -1 +3 -2 +6 +2 -3 = +4 +7
Base: Representative sample of adults aged in 25 participating countries. October 2016: 18,064; September 2016: 18,014.
Source: Global Advisor

28. 11 | FINANCIAL/POLITICAL CORRUPTION
2 3
World Worries
11 | FINANCIAL/POLITICAL CORRUPTION 2
Which three of the following topics do you find the most worrying in your country?
% change compared with previous month:
(%) worried in October 2016 in each country
Sep 2016 q -1 -6 p +6 +4 -5 +2 +3 = -3 -8 -4 -2 +1 +5
Base: Representative sample of adults aged in 25 participating countries. October 2016: 18,064; September 2016: 18,014.
Source: Global Advisor

29. 11 | POVERTY & SOCIAL INEQUALITY
2 4
World Worries
11 | POVERTY & SOCIAL INEQUALITY 3
Which three of the following topics do you find the most worrying in your country?
% change compared with previous month:
(%) worried in October 2016 in each country
Sep 2016 q -1 -5 p +2
-10 +3 -3 +5 -2 = +4
Base: Representative sample of adults aged in 25 participating countries. October 2016: 18,064; September 2016: 18,014.
Source: Global Advisor

30. 4 11 | CRIME & VIOLENCE 2 5 World Worries
Which three of the following topics do you find the most worrying in your country?
% change compared with previous month:
(%) worried in October 2016 in each country
Sep 2016 = p +1
+10 +8 +3 +7 q -3 -4 +5 -2 +2 -6 -1
Base: Representative sample of adults aged in 25 participating countries. October 2016: 18,064; September 2016: 18,014.
Source: Global Advisor

31. 5 11 | HEALTHCARE 2 6 World Worries
Which three of the following topics do you find the most worrying in your country?
% change compared with previous month:
(%) worried in October 2016 in each country
Sep 2016 = p +4 +5 q -2 -1 -3 +1 +2 -4
Base: Representative sample of adults aged in 25 participating countries. October 2016: 18,064; September 2016: 18,014.
Source: Global Advisor

32. 6 11 | TERRORISM 2 7 World Worries
Which three of the following topics do you find the most worrying in your country?
% change compared with previous month:
(%) worried in October 2016 in each country
Sep 2016 = q -2 p +4 -8
+14 +6 -1 -4 +1 -3
Base: Representative sample of adults aged in 25 participating countries. October 2016: 18,064; September 2016: 18,014.
Source: Global Advisor

33. 7 11 | EDUCATION 2 8 World Worries
Which three of the following topics do you find the most worrying in your country?
% change compared with previous month:
(%) worried in October 2016 in each country
Sep 2016 p +1 q -5
+19 +2 -1 -7 -3 +4 -4 = -2
Base: Representative sample of adults aged in 25 participating countries. October 2016: 18,064; September 2016: 18,014.
Source: Global Advisor

34. 2 9
World Worries
11 | TAXES 8
Which three of the following topics do you find the most worrying in your country?
% change compared with previous month:
(%) worried in October 2016 in each country
Sep 2016 p +1 = +9 +3 q -3 -1 +4 +5 -2 -6
Base: Representative sample of adults aged in 25 participating countries. October 2016: 18,064; September 2016: 18,014.
Source: Global Advisor

35. 9 11 | Moral decline 3 0 World Worries
Which three of the following topics do you find the most worrying in your country?
% change compared with previous month:
(%) worried in October 2016 in each country
Sep 2016 p +1 q -2 = -1 +3 +2 -4 +6
Base: Representative sample of adults aged in 25 participating countries. October 2016: 18,064; September 2016: 18,014.
Source: Global Advisor

36. 10 11 | IMMIGRATION CONTROL 3 1 World Worries
Which three of the following topics do you find the most worrying in your country?
% change compared with previous month:
(%) worried in October 2016 in each country
Sep 2016 = q -3 -6 p +3 +5 +1 -2 -1
Base: Representative sample of adults aged in 25 participating countries. October 2016: 18,064; September 2016: 18,014.
Source: Global Advisor

37. 11 11 | RISE OF EXTREMISM 3 2 World Worries
Which three of the following topics do you find the most worrying in your country?
% change compared with previous month:
(%) worried in October 2016 in each country
Sep 2016 = p +3 q -2 -1 -4 +5 +4 +1 +2 -3
Base: Representative sample of adults aged in 25 participating countries. October 2016: 18,064; September 2016: 18,014.
Source: Global Advisor

38. 11 | MAINTAINING SOCIAL PROGRAMMES
3 3
World Worries
11 | MAINTAINING SOCIAL PROGRAMMES 12
Which three of the following topics do you find the most worrying in your country?
% change compared with previous month:
(%) worried in October 2016 in each country
Sep 2016 = p +3 q -1 -4 -3 -2 +1 +2
Base: Representative sample of adults aged in 25 participating countries. October 2016: 18,064; September 2016: 18,014.
Source: Global Advisor

39. 11 | THREATS AGAINST THE ENVIRONMENT
3 4
World Worries
11 | THREATS AGAINST THE ENVIRONMENT 13
Which three of the following topics do you find the most worrying in your country?
% change compared with previous month:
(%) worried in October 2016 in each country
Sep 2016 = p +2 +1 +3 q -1 -2 -3
Base: Representative sample of adults aged in 25 participating countries. October 2016: 18,064; September 2016: 18,014.
Source: Global Advisor

40. 14 11 | INFLATION 3 5 World Worries
Which three of the following topics do you find the most worrying in your country?
% change compared with previous month:
(%) worried in October 2016 in each country
Sep 2016 q -2 -4 p +2 -3 -1 -8 = +1
Base: Representative sample of adults aged in 25 participating countries. October 2016: 18,064; September 2016: 18,014.
Source: Global Advisor

41. 15 11 | CLIMATE CHANGE 3 6 World Worries
Which three of the following topics do you find the most worrying in your country?
% change compared with previous month:
(%) worried in October 2016 in each country
Sep 2016 = p +3 +2 q -1 +1 -7 -2
Base: Representative sample of adults aged in 25 participating countries. October 2016: 18,064; September 2016: 18,014.
Source: Global Advisor

42. 16 11 | Childhood obesity 3 7 World Worries
Which three of the following topics do you find the most worrying in your country?
% change compared with previous month:
(%) worried in October 2016 in each country
Sep 2016 = q -1 p +1 +3 -2
Base: Representative sample of adults aged in 25 participating countries. October 2016: 18,064; September 2016: 18,014.
Source: Global Advisor

43. 17 11 | Access to credit 3 8 World Worries
Which three of the following topics do you find the most worrying in your country?
% change compared with previous month:
(%) worried in October 2016 in each country
Sep 2016 = p +1 +2 q -1 -2 -3
Base: Representative sample of adults aged in 25 participating countries. October 2016: 18,064; September 2016: 18,014.
Source: Global Advisor

44. Can we put this image on a slight angle/slant to echo global template?
5 2
Can we put this image on a slight angle/slant to echo global template?
METHODOLOGY

45. 5 3
METHODOLOGY
The survey is conducted monthly in 25 countries around the world via the Ipsos Online Panel system. The countries included are Argentina, Australia, Belgium, Brazil, Canada, China, France, Great Britain, Germany, Hungary, India, Israel, Italy, Japan, Mexico, Peru, Poland, Russia, Saudi Arabia, South Africa, South Korea, Spain, Sweden, Turkey and the United States of America.
A survey with an unweighted probability sample of this size would have an estimated margin of error of +/- 3.1 percentage points for a sample of 1,000 and an estimated margin of error of +/- 4.5 percentage points for a 500 sample 19 times out of 20.
In 16 of the 25 countries surveyed internet penetration is sufficiently high to think of the samples as representative of the wider population within the age ranges covered: Argentina, Australia, Belgium, Canada, France, Germany, Hungary, Israel, Italy, Japan, Poland, South Korea, Spain, Sweden, Great Britain and United States.
An international sample of 18,064 adults aged in Canada, Israel and the US, and aged in all other countries, were interviewed between September 23rd and October 7th 2016.
Approximately individuals participated on a country by country basis via the Ipsos Online Panel with the exception of Argentina, Belgium, Hungary, India, Israel, Mexico, Peru, Poland, Russia, Saudi Arabia, South Africa, South Korea, Sweden and Turkey, where each have a sample of approximately 500+.
Brazil, China, India, Mexico, Russia, Saudi Arabia, South Africa and Turkey have lower levels of internet penetration and so these samples should not be considered nationally representative, and instead be considered to represent a more affluent, connected population. These are still a vital social group to understand in these countries, representing an important and emerging middle class.
Weighting has been employed to balance demographics and ensure that the sample’s composition reflects that of the adult population according to the most recent country census data.

46. Can we put this image on a slight angle/slant to echo global template?
5 4
Can we put this image on a slight angle/slant to echo global template?
APPENDIX

47. MOST WORRYING ISSUE BY COUNTRY
5 5
MOST WORRYING ISSUE BY COUNTRY
Which three of the following topics do you find the most worrying in your country?
Spain
Unemployment
71% GB
Immigration control
36%
France
Unemployment
50%
Germany
Poverty & social inequality
47%
Belgium
Unemployment
38%
Sweden
Crime & violence
49%
China
Moral decline
41%
Russia
Financial/political corruption
49%
Canada
Unemployment
40%
Hungary
Healthcare
63%
USA
Terrorism
41%
Poland
Healthcare
51%
Mexico
Crime & violence
70%
South Korea
Unemployment
57%
Japan
Poverty & social inequality
37%
Saudi Arabia
Unemployment
45%
Israel
Terrorism
49%
Peru
Crime & violence
75%
Australia
Unemployment
39%
Brazil
Financial/political corruption
48%
Italy
Unemployment
65%
Turkey
Terrorism
74%
India
Terrorism
46%
Argentina
Crime & violence
64%
South Africa
Financial/political corruption
61%
Base: Representative sample of 18,064 adults aged in 25 participating countries, September 23rd – October 7th 2016
Source: Global Advisor

48. 5 6
issues overview
Top three issues:
#1 worry in country
#2 worry in country
#3 worry in country
Which three of the following topics do you find the most worrying in your country?
WORLD
ARG
AUS
BEL
BRA
CAN
CHN
FRA
GER
GBR
HUN
IND
ISR
ITA
JPN
MEX
PER
POL
RUS
KSA
RSA
KOR
ESP
SWE
TUR
USA
Unemployment
39%
43%
38%
40%
32%
50%
14%
23%
28%
31%
18%
65%
29%
52%
34%
45%
56%
57%
71%
35%
25%
Financial/political corruption
37%
12%
48% .%
20%
10%
16%
53%
41%
30%
22%
44%
42%
49%
61%
54%
59% 9%
Poverty and social inequality
27%
21%
47%
33%
51%
19%
Crime and violence
64%
17%
36%
13%
15%
70%
75%
11%
Healthcare 7%
63% 3% 4%
24% 2%
Terrorism 1% 5%
46% 8%
74%
Education
Taxes
Moral decline
Immigration control 6% *%
Rise of extremism
26%
Maintaining social programmes
Threats against the environment
Inflation
Climate change
Childhood obesity
Access to credit
Base: Representative sample of 18,064 adults aged in 25 participating countries, September 23rd – October 7th 2016
Source: Global Advisor

49. FOR MORE INFORMATION 5 7 Simon Atkinson
Chief Knowledge Officer
Bobby Duffy
Managing Director of Social Research