2. 4MM+ 1.8MM+ Fight channel UNIQUE VISITORS UNIQUE VISITORS M21-34
TOP INDEX AMONGST THE COMPETITION
Influencers amongst their peers
Share opinions, content and video via social media
Spenders rather than savers
Source: comScore Media & Plan Metrics, Q1 2013

3. Mma & mma lifestyle MMA DEMO AND TRENDS: ADVERTISING OPPORTUNITIES
68% of the audience is M18-34
Latest FOX on UFC fight sold out ad inventory (16 national clients) and had 5.7 million viewers
Expected to be a Billion dollar enterprise by 2015
According to Nielsen, UFC on Fox skews younger than any other major sports franchise on TV
ADVERTISING OPPORTUNITIES
Sherdog Pick’em Game – first MMA fantasy sports game
Sherdog Fight Finder - #1 search engine results for fighter info
Live UFC and other fight Play by Play coverage
Sherdog All access
Branded Video around today’s top fighters
Technique of the Week, Prospect Watch and other video series
Source: comScore Plan Metrics, Q1 2013; Nielsen Report Jan 2013; Medialifemagazine.com

4. 501K The #1 MMA News publisher MONTHLY UNIQUES 400K 368K 361K 278K

5. boxing BOXING DEMO AND TRENDS ADVERTISING OPPORTUNITIES
66% of the audience is M18-34
86% of fans are male
High-profile fights attract venue attendance of 50,000 fans
1M pay-per-view viewers on average for high- profile fights
1.5 million tuned into latest network TV fight in Jan
ADVERTISING OPPORTUNITIES
RingTV Ring Pass – Custom editorial, sponsored fighter pages, homepage takeover
Boxing Channel Reskin Takeovers
Custom Branded Video Entertainment
Social Media Syndication
Source: Nielsen Report Jan 2013

6. Sports entertainment & lifestyle
CROSSOVER
Over 50 professional wrestlers have made the transition into MMA; a shift that has pulled fans and viewers into adjacent markets, giving advertisers the opportunity to reach both audiences
ADVERTISING OPPORTUNITIES
Homepage Sponsorships
Live Play-by-Play page – 300 Live Events a Year
Branded Entertainment – +4 Million
Monthly Video Views for Chair Shot Reality
Takeover Packages Include – Homepage takeover, play by play sponsorship, event countdown clock and promotional units
Source: WWE.com

7. Ea mma fighter exchange
360 Marketing Program
Sherdog paired four MMA superstars with four up and coming fighters and flew them across the globe to train. Each fighter pairing had their own dedicated section on the custom content destination that featured daily updates.
All-inclusive video
Complete photo gallery
Daily blog entries from our bloggers and fighters
Fighter bios
Live Streaming Strikeforce Fight on homepage
Fighter Twitter updates

8. Trojan – get closer to the cage
Branded Entertainment
CraveOnline created a custom content destination around the theme of protection seemlessly integrating the Trojan brand with MMA giants, Bruce Buffer and Luke Rockhold.
Hub Intro featuring MMA Legend Bruce Buffer
Technique of The Week Instructed by UFC Light Heavyweight Champ Luke Rockhold
Complete Picture Carrousel
Trojan Product Integration
Sherdog Homepage call outs
Custom syndication unit featured custom videos, photos and editorial
Facebook & Twitter promotion
Technique of the Week & Fight Week Co-Brands

9. Nos prospect watch Branded Entertainment
Introduced MMA fans to top prospects picked by Sherdog editors giving our audience an inside look at MMA’s rising stars, including full scale video and editorial coverage over 6 weeks.
On location MMA video series
Full access to top MMA prospects
Interactive online extension
Featured prospect MMA Technique of the Week
MMA Fantasy Pick’Em
Targeted syndication and distribution

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