2. Why are you here?

3. Today’s Agenda A quick Designer Success recap Introducing your toolkit
Building a website from scratch with Triangle
Building an Online Shop
Building a web application without programming

4. Websites are Dead

5. Online Businesses, Not Websites
An online business gives your clients so much more …
Cover these points:
Generate more leads – your web site and marketing
Cut through the noise and be heard – Use RSS And blogs effectively to raise your profile
Build communities -> use blogs, forums, and RSS to build communities around your business.
Improve customer service -> automate mundane tasks and get the system to remind you to follow up on leads
Automate customer loyalty building tasks -> build one on one relationships with automated loyalty campaigns – e.g on customer birthday
Sell products -> take your products online

7. The 3rd Tool - Triangle

8. Let’s get started!

9. How to use Business Catalyst

10. Setting the Scene
We’re about to create a $10,000+ Real Estate site in under 4 hours
What are others doing with Business Catalyst?
Selling custom yachts online
You’ve seen the AITD with their custom database
Urban Spa selling Spa packages
Heaps of online stores
We run our site off it, of course

11. Our “Real Estate” site matrix
A Site Matrix is like a site map, but with the added
dimension of “functionality”.
We follow the site matrix to build our online business.
Template Name
Template Functionality
Description
Main Template
Nav Menus
Listing Search
Printer View
Main template for all pages
Printer Template
Template for printing pages

12. “Real Estate” cont. Page Name Page Functions Description Home
List subscription
Home page for our site, with listings and subscriptions
About Us
Breadcrumbs
About our company
Contact Us
Breadcrumbs,
Contact Web Form
Contact page with our details and a contact web form
FAQ
FAQs
Database of FAQ questions
Search Results
A page for a listing search’s search results

14. Web App Design – Real Estate
Real estate listings (Buying Only)
What information is important?
Location of the house (Suburb, Address)
Pictures of the house (thumbnail, large)
Property Type (Unit, Townhouse, House)
Bedrooms (Studio,1,2,3 4,5+)
Bathrooms (number)
Car spaces (number)
Listing Name
Short and Long Descriptions

19. Compare: Implementing a searchable Real Estate site

20. What it Costs

21. The PAMP Program