1. Creating a public service announcement
Raising awareness for a cause

2. What is a psa?
A public media message that is disseminated by the media at no charge
The objective is to raise awareness by changing public attitudes and behavior towards a social issue

3. Shaped by the Ad Council First focused on wartime needs
History of the psa
Shaped by the Ad Council
War Advertising Council
First focused on wartime needs
Focus expanded to address forest fires, blood donation and highway safety

19. Objective: When you finish this activity, you will be able to:
Assignment: PSA
Objective: When you finish this activity, you will be able to:
Demonstrate ability to create a message to change public opinion using photographic compositional elements and text

20. Assignment: printed PSA
Create groups of one or two
Brainstorm on a PSA topic
It must be 8.5 x 11 inches
It must have a call to action
It must include text and photography
It should have a solid message relevant to your age group
It may be black and white or include color
Create it in PhotoShop; submit your final as a JPG
Final printed PSA is due to Mrs. J via OneDrive at midnight on Monday, May 1, 2017