1. E-Commerce Gerhard Steinke Analyze types of E-commerce (B2B, B2C, C2C)
Understand payment concerns
Evaluate Website success factors

2. Web 2.0 User-centered applications and social media technologies
User-generated content and communication
Highly interactive, social communities
Large audiences
Business model?
Examples: Twitter, YouTube, Instagram, Wikipedia, Tumblr, Uber,…
Web content has grown exponentially
>60 trillion unique URLs

3. E-Commerce Relationships
EFT
B2C –business to consumers
B2B –between organizations
Extranet – private between organizations
C2C – sales between consumers
G2C – government to citizen
Gerhard Steinke

4. Business-to-Consumer (B2C)
Advanced website technologies
one-click ordering, personalization, etc.
Use of search engines
E-tailer
Community provider (social network)
Content provider
Transaction broker
Market creator
Service provider

5. B2C Models: E-tailer Online version of traditional retailer
Revenue model: Sales
Variations:
Virtual merchant
Bricks-and-clicks
Catalog merchant
Manufacturer-direct

6. B2C Models: Community Provider
Online environment (social network) where people with similar interests can transact, share content, communicate,…
Examples: Facebook, LinkedIn, Twitter, Pinterest
Revenue models:
Typically hybrid, combining advertising, subscriptions, sales,..

7. B2C Models: Content Provider
Digital content on the Web:
News, music, video, text, artwork
Revenue models:
Use variety of models, including advertising, subscription; sales of digital goods

8. B2C Models: Transaction Broker
Process online transactions for consumers
Primary value proposition—saving time and money
Revenue model:
Transaction fees
Industries using this model:
Financial services
Travel services
Job placement services

9. B2C Models: Market Creator
Create digital environment where buyers and sellers can meet and transact
Examples: Priceline, eBay
Revenue model: Transaction fees, fees to merchants for access
Sharing economy (mesh economy): platforms that allow people to sell services
Examples: Uber, Airbnb

10. B2C Models: Service Provider
Online services
Example: Google—Google Maps, Gmail, and so on
Value proposition
Valuable, convenient, time-saving, low-cost alternatives to traditional service providers
Revenue models:
Sales of services, subscription fees, advertising, sales of marketing data

11. Retailing on the Web Performance and Service Socialization
This slide corresponds to material on pp
Performance and
Service
Socialization
Look and Feel
Security and
Reliability
Personalization
Incentives
Factors
Affecting
Retailing on
the Web 9 9 8 8 8 8 8

12. Business-to-Business (B2B)
Businesses buy, sell and trade with other businesses
Types of marketplaces
Sell side
buy side
distribution
procurement
auction

13. Consumer-to-Consumer (C2C)
Auction-style
Examples:
auctions

14. E-Commerce: Benefits Cost efficiencies: lower costs
Operational efficiencies: transactions accuracies
Effectiveness: increasing reach, better communications with customers, suppliers, etc.
Facilitates national/international expansion
Reach a target/niche audience
Avoid brick-and-mortar overhead
Access venture capital (not always easy)
Gerhard Steinke

15. E-Commerce: Costs Hardware, software and development
Staffing and training
Marketing and transaction costs
Upgrades, hosting and access costs
Logistics and security
Alienating existing customers
Frustration and failures
Gerhard Steinke

16. E-commerce Process Components
Access Control and Security – secure login
Profiling and Personalizing
Search Management
Content Management
Catalog Management
Payment
Workflow management
Event Notification
Collaboration

17. Electronic Payments Electronic Funds Transfer (EFT)
Secure Payments on the Internet
Credit/debit cards
CyberCash
Micropayments
Digital Wallet
Paypal
Applepay -

18. Creating Strategic Business Value
Global Dissemination
Interaction with customers
Analytics
Customization
Collaboration with suppliers
Integration
What makes a site successful?
What makes a site successful globally?