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Control Brand: Recipe 21 and Private Label Spirits & Mixers

Published byTobias Horton Modified over 6 years ago

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Presentation on theme: "Control Brand: Recipe 21 and Private Label Spirits & Mixers"— Presentation transcript:

1 Control Brand: Recipe 21 and Private Label Spirits & Mixers
Presentation prepared by Ricky Tatar – Sales Manager

2 Introducing Low Price / High Quality Targeting Millennial demographic
Refreshing brand/label - unique to value brand

3 On-premise wins! R21 takes over the well! 1 liters
Higher value liquid - increases bar's profit per pour 

4 Off-premise wins! Opening price point / Value brand
If you wish to have LiDestri provide a spirits or mixer that is not on this list Spirits MOQ = L cases Mixers MOQ = L cases Some options for New SKU’s include: Spirits Blended Whiskey Flavored Vodkas RTD Cocktails Spiced Rum Mixers Cosmopolitan Mix Collins Mix Hot Toddy Mix Sangria Mix Sour Mix Strawberry Margarita mix *We are lot limited to these options Off-premise wins!  Opening price point / Value brand 1.75’s and 375’s are dominant

5 Display Options Opening price point / Value brand
If you wish to have LiDestri provide a spirits or mixer that is not on this list Spirits MOQ = L cases Mixers MOQ = L cases Some options for New SKU’s include: Spirits Blended Whiskey Flavored Vodkas RTD Cocktails Spiced Rum Mixers Cosmopolitan Mix Collins Mix Hot Toddy Mix Sangria Mix Sour Mix Strawberry Margarita mix *We are lot limited to these options Stack Display  Opening price point / Value brand 1.75’s and 375’s are dominant Panel Display

6 Total List of Sku’s/Price levels
If you wish to have LiDestri provide a spirits or mixer that is not on this list Spirits MOQ = L cases Mixers MOQ = L cases Some options for New SKU’s include: Spirits Blended Whiskey Flavored Vodkas RTD Cocktails Spiced Rum Mixers Cosmopolitan Mix Collins Mix Hot Toddy Mix Sangria Mix Sour Mix Strawberry Margarita mix *We are lot limited to these options (to come)  Opening price point / Value brand 1.75’s and 375’s are dominant

7 POS Support Opening price point / Value brand
If you wish to have LiDestri provide a spirits or mixer that is not on this list Spirits MOQ = L cases Mixers MOQ = L cases Some options for New SKU’s include: Spirits Blended Whiskey Flavored Vodkas RTD Cocktails Spiced Rum Mixers Cosmopolitan Mix Collins Mix Hot Toddy Mix Sangria Mix Sour Mix Strawberry Margarita mix *We are lot limited to these options Shelf Talkers  Opening price point / Value brand 1.75’s and 375’s are dominant Store Display Posters 18”x 24” & 24” x 36” Shipper

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