1. The Co-operative Re-Think, Part 2!
Sunday, March 13, 2016

2. 90 Owner Responses
Eighty of these responses included name and/or owner number,
while ten did not include either piece of identifying information.
The eighty owners who could be identified collectively spend about $11,800 per month at the co-op; this represents about one-quarter of our monthly sales.

3. Q1: How do you feel about the “tiered ownership” model?
Answered: Skipped: 5

4. Q1: How do you feel about the “tiered ownership” model?
Answered: Skipped: 5
Projected monthly sales difference based on the eighty respondents who provided identifying information and their spending habits over the past year: $106 less/month

5. Q4: How do you feel about the “open shop for all” model?
Answered: Skipped: 12

6. Q4: How do you feel about the “open shop for all” model?
Answered: Skipped: 12
Projected monthly sales difference based on the eighty respondents who provided identifying information and their spending habits over the past year: $474 less/month

7. Q7: How do you feel about moving downtown?
Answered: Skipped: 11

8. Q7: How do you feel about moving downtown?
Answered: Skipped: 11
Projected monthly sales difference based on the eighty respondents who provided identifying information and their spending habits over the past year: $586 less/month

9. Q10: How do you feel about diversifying into conventional products?
Answered: Skipped: 14

10. Q10: How do you feel about diversifying into conventional products?
Answered: Skipped: 14
Projected monthly sales difference based on the eighty respondents who provided identifying information and their spending habits over the past year: $548 less/month

11. Q13: How do you feel about increasing store hours?
Answered: Skipped: 18

12. Q13: How do you feel about increasing store hours?
Answered: Skipped: 18
Projected monthly sales difference based on the eighty respondents who provided identifying information and their spending habits over the past year: $1,083 more/month

13. Q16: How do you feel about increasing our markup?
Answered: Skipped: 14

14. Q16: How do you feel about increasing our markup?
Answered: Skipped: 14
Projected monthly sales difference based on the eighty respondents who provided identifying information and their spending habits over the past year: $960 less/month

15. Q18: How do you feel about renting out the back space (downsizing)?
Answered: Skipped: 16

16. Q18: How do you feel about renting out the back space (downsizing)?
Answered: Skipped: 16

17. Q19: How do you feel about establishing business memberships?
Answered: Skipped: 18

18. Q19: How do you feel about establishing business memberships?
Answered: Skipped: 18

19. Q20: How do you feel about creating a development staff position?
Answered: Skipped: 17

20. Q20: How do you feel about creating a development staff position?
Answered: Skipped: 17

21. Q21: How much more would you spend at the Co-op if we could do a better job of keeping our shelves consistently stocked?
Projected monthly sales difference based on the eighty respondents who provided identifying information and their spending habits over the past year: $1283 more/month

22. How many of your friends, family, neighbors, etc
How many of your friends, family, neighbors, etc., would start shopping here if these various changes were enacted?
This data needs to be taken with a grain of salt, as many answers were imprecise (“lots,” “some”).
Also, it is hard to measure the overlap between respondents’ answers – multiple owners could have all been thinking of the same set of friends and neighbors as they made their counts.
Tiered ownership: 147
Open shop for all: 162
Move downtown: 177
Add more conventional products: 107
Increase store hours: 94

23. Survey for non-owners
Sunday, March 13, 2016

24. Q3: How many times have you visited the Missoula Food Co-op?
Answered: Skipped: 5

25. Q3: How many times have you visited the Missoula Food Co-op?
Answered: Skipped: 5

26. Tiered Ownership vs. Open Shop Proposals
Of the 57 non-owners who responded to the survey, 34 said they would join the co-op if the tiered ownership proposal were enacted, 9 said they might join (depending on what the markup and ownership fee were), and 14 said they still would not join the co-op if this change were enacted. Those who said they either would join or might join estimated that they’d spend about $135 per month at the co-op on average, representing an increase of between $4,500 and $5,700 per month in total sales. If the open shop proposal were enacted, the fifty-seven respondents collectively estimated that they’d spend about $8,250 per month at the co-op (around $145 per person per month).