1. MBG7509 – Consulting Action Project
Pair Assignment
September 2016

2. Summary of Key Objectives
Assess your understanding of what is a business model innovation and the principles behind it

3. Instructions

4. Research one business model innovation and understand the insights
Instruction
Research one business model innovation and understand the insights
Pair up.
Select an industry from the following list (one per pair – can’t be repeated)
Identify as much as different business models used by each of the competitors (minimum 5 extra points for more than 5)
Explain why the business model leader is winning
Identify a new and different business model as a result of the new economy
You may do primary research by contacting companies to validate your findings
You may use Google and other research databases as secondary research
Fill out the template slide provided in this PowerPoint
Submit the PowerPoint file to the professor
Select and industry
Identify five different business models used by each of the competitors
Explain why the business model leader is winning
Identify a new and different business model as a result of the new economy
How do you capture the widest market and keep them loyal to you the longest time
List of industry so they don’t select the same
Four columns of competitors names
What is the business model
Example – emerging model p&g branding and charges 3k
Cars
Competitor 1 sales cars
Banking loan
Rents cars

5. Business Model description
Company Name
Company: INDUSTRY:
Company 1:
__________
Business Model description
Widest Market
How is the company getting more customer to buy it?
Shortest time
How is the company getting more customers interested faster?
Biggest share of wallet
How is the company getting a bigger portion the customer’s wallet?
BUSINESS MODEL
Industry Leader

6. Business Model description
Company Name
Company: INDUSTRY:
Company 2:
__________
Business Model description
Widest Market
How is the company getting more customer to buy it?
Shortest time
How is the company getting more customers interested faster?
Biggest share of wallet
How is the company getting a bigger portion the customer’s wallet?
BUSINESS MODEL

7. Business Model description
Company Name
Company: INDUSTRY:
Company 3:
__________
Business Model description
Widest Market
How is the company getting more customer to buy it?
Shortest time
How is the company getting more customers interested faster?
Biggest share of wallet
How is the company getting a bigger portion the customer’s wallet?
BUSINESS MODEL

8. Business Model description
Company Name
Company: INDUSTRY:
Company 4:
__________
Business Model description
Widest Market
How is the company getting more customer to buy it?
Shortest time
How is the company getting more customers interested faster?
Biggest share of wallet
How is the company getting a bigger portion the customer’s wallet?
BUSINESS MODEL

9. Business Model description
Company Name
Company: INDUSTRY:
Company 5:
__________
Business Model description
Widest Market
How is the company getting more customer to buy it?
Shortest time
How is the company getting more customers interested faster?
Biggest share of wallet
How is the company getting a bigger portion the customer’s wallet?
BUSINESS MODEL

10. Company: INDUSTRY: Industry Leader: __________
Company Name
Company: INDUSTRY:
Industry Leader: __________
The company ______ is winning because...
Define a new BUSINESS MODEL as a result of the New Economy
Widest Market
Shortest time
Biggest share of wallet
How will you do to get more customer to buy it?
How can you do to get more customers interested faster?
How can you do to get a bigger portion of your customer’s wallet?

11. Example Business Models

12. Examples of Business Model
Business Model Point of View
Examples of Business Model
Lock-In
The “Lock-in” Profit Model makes the customer dependent on a vendor for products and services
Rewards of Scale
The Rewards of Scale Profit Model uses cost advantages obtained by business expansion
Rewards of Scope
The Rewards of Scope Profit Model reduces cost by increasing or decreasing the scope of distribution or marketing of different types of products or services
Thought Leadership
The Thought Leadership Profit Model builds on innovative ways to run the business to increase revenue or decrease cost
Competitive Position
The Competitive Position Profit Model analyzes the market and use different methods to beat competitors

13. Other Examples of Business Model
Business Model Point of View
Other Examples of Business Model
Co-Create
Right Size
Expensive Refillable
Intel Inside
Right serve - by matching the level of need with the right service, companies create offerings to address brand new markets.
Co-create - some companies have generated innovation breakthroughs by providing infrastructure, simple governance, and individual freedom to create.
Pricey refillables - a large set of innovation breakthroughs follow this model of charging very little or giving away the product, and making money from selling the refills.
Intel Inside - many innovations are built around becoming more visible to the end consumer, which we termed as Intel inside.

14. Research Assignment Grading Criteria Guidelines Total Score (15) =
Score Description
Comment
On Time Submission
(3 points) 3
The student submitted the assignment on time
Submitted late or didn’t submit
Insightfulness
(4 points) 4
The business model was insightful. The student was able to extract the AHA of the business model i.e. he/she has deeply thought to obtain a unique perspective or understanding of why it is business model innovation
some sections are insightful, while others are not 2
not insightful i.e. student stated something that is obvious, superficial, shallow, trite.
Didn’t submit
Completeness
The student provided complete and accurate information about the business model innovation in the template provided. The story can easily be understood without any additional background information or research.
Some sections are complete, correct and easily understood, while others are not
Incomplete, inaccurate and difficult to understand. Need to do research to understand the story
Overall / Grammar
The student wrote a coherent, logical and clear story with excellent grammatical structure
Some sections are clear, while others are not
storyline not clear and coherent; poor use of grammar