1. PURE Insurance Championship
Planning Your Communication Strategy

2. PR Contacts on Site Sara Henika shenika@thefirsttee.org
(904) – cell
(904) – office
Austin Williams
(281) cell
(904) office
Jane Fader
(904) – cell
(904) – office

3. Great Job, Keep it Going!!
Great job, we’re seeing quality stories come in about your participants and this tournament.
So far we’ve seen stories from about 26 chapters come in. There’s still about another 22 chapters we haven’t seen receive coverage so as the tournament nears, this is an opportunity to re-engage and energize your local media and community with this exciting event.
What can you be doing?

4. Start Spreading the News
(Re)Connect With Media
(Re)send press release
Remind that it’s tournament week
Inform that will be sending updates (pairings, score, etc)
Offer interviews and photos
Promote “once in a lifetime”
Update Website
Focus on tournament week and how to follow the action (Golf Channel, social, website, etc)
Prepare e-blasts
Focus on tournament week and how to follow the action
Social Media Plans
If chapter rep on site, consider Facebook LIVE

5. Resources Templates, toolkits and general resources available:

6. What should promote Broadcast Schedule
Don’t forget to include Golf Channel tune in message to your communication pieces!

7. Tournament Week Keep Up with the Latest Tournament Updates
Daily recap from home office Starting on Wednesday you’ll receive a daily with tournament highlights including links to pairings and tee times and professional photos of each participant with their pro at Pebble Beach Friday and Saturday.
pgatourmedia.com Good source for chapters to gather information from the tournament posted daily, such as events, notes, weather, hole locations, tee times, etc.
pgatour.com Tournament page will be populated with stories and news along with scores for professionals as well as junior and amateur teams.
Interview requests for PGA TOUR Champions players, contact:

8. Important Dates Tuesday Night (Sept. 19)
Pairings announced on site after 6 p.m. pacific; posted online Wednesday *Opportunity to alert media to pairings
Friday (Sept. 22)
First round starts
Saturday (Sept. 23)
Second round
Cut is made and posted online
Sunday (Sept.18)
Final round *Opportunity to alert media if participant makes the cut
Trophy presentation
PR for Pro/Junior Winner:
Home office will draft a release with help from the chapter and DRA and will distribute to media

9. Questions? Sara Henika shenika@thefirsttee.org (904) 881-7398 – cell
(904) – office
Austin Williams
(281) cell
(904) office
Jane Fader
(904) – cell
(904) – office
We’ll start with introductions. I’m Sara Henika, I’ll be leading the call, but also on the line and available as resources are Lauren Taylor and Austin Williams. WE are your Communications Go-to Team leading up to the event