1. Convegno AIDB Trieste – June 19, 2009
STN Analysis and Visualization Tools to improve Competitive Intelligence Information
Convegno AIDB
Trieste – June 19, 2009

2. Agenda An introduction to competitive intelligence
STN features for better competitive intelligence
STN applications for better competitive intelligence
Competitive intelligence case studies

3. Effective CI is a continuous cycle with a few well-defined steps
Planning & direction: discovering the intelligence needs of decision makers
Collection: searching online
Analysis: compiling and interpreting data
Dissemination: reporting results
Feedback: reacting to the responses of decision makers
Timeliness: updating needed intelligence

4. Understanding what is needed is the first and most important step
Define scope and breadth of the search request
Determine the final user of the information
Choose the databases for conducting the search and analysis
Multifile search approach
Transferring (patent) answers to database with the systematic indexing for more consistent analysis
Best starting point
Certain technology or relevant chemical compound
Certain company, research institute, or authors

5. STN provides the tools for better competitive intelligence
Online commands that provide more comprehensive search results
Online thesauri for technology terms and organization names
Online commands to analyze and provide two-dimensional charts
Software designed to provide clearer analysis and visualization of data

6. STN commands provide more comprehensive search results
Flexible truncation using Simultaneous Left and Right Truncation in Basic Index and additional fields in many databases
Lexicon and other thesauri to find related terminology (narrower, broader, related terms)
Index terms, IPC & Derwent Manual codes, Company names, etc.
Convenient SET commands

7. STN software helps understand and interpret search results
STN Express® provides data grouping with the ANALYZE Plus wizard and post-processing with reports and tables
STN® AnaVist™ provides interactive research landscape and additional charting options
STN® ViewerTM provides patent full text for results of a patent database search

8. Use the right tool for the question being asked
Company or Technology Information
Patent
Analysis
Substance
Online Commands
Document retrieval & simple statistics
STN Express Analyze wizard
Number of documents per company or technology
Key players and cross-tabulations of two fields
Substitution patterns on a core structure
STN AnaVist
Research focus, strategy, collaborations
Key players, trends and patent activity
Research trends and applications of substances
STN Viewer
In-depth analysis of full text
Visualization of key words in full text
Names in full text
On patent analysis: Note that you can also see the areas that a company is forsaking, as well as entering
On substance analysis: Note that VGAT in express provides a complementary tool for the application & trend analysis in AnaVist. Make it clear that AnaVist doesn’t deal with structure information (yet).

9. The grid display shows companies in rows and years in columnsPY PA
USA
PEOP REP CHINA
THE PROCTER GAMBLE
COMPANY USA
SCHERING CORPORATION USA
NITROMED INC USA
ROHTO PHARMACEUTICAL CO
LTD JAPAN
PFIZER PRODUCTS INC USA
LION CORP JAPAN
PANACEA BIOTEC LTD INDIA
TAISHO PHARMACEUTICAL CO
MERCK CO INC USA
COMBINATORX INCORPORATED
USA
PHARMACIA CORPORATION USA
CAN
FOAMIX LTD ISRAEL
2-D analysis: Can compare PA and PY.
PA is sorted by descending document count.
PY is sorted by descending years.

10. Analyze Plus exports analysis result to Excel with a link back to STN Express 8.4
The interactive worksheets let you display records in STN.

11. STN AnaVist provides an interactive environment for uncovering new relationships in your answer set
Default display windows:
Key Organizations
Documents
Research Landscape
Key Researchers by Publication Year Trends
Size of answer set Fee
2-1,000 (Level 1) $245.00
1,001-5,000 (Level 2) $515.00
5,001-20,000 (Level 3) $910.00
Document Display (per document)
Database Fee
CAplus $3.00
EPFULL $1.56
PCTFULL $1.56
USPAT2 $2.20
USPATFULL $2.20
WPINDEX $7.14

12. STN Viewer allows you to evaluate the relevance of your patent answers more quickly and effectively through multi-colored highlighting
STN truncation symbols are available for highlighting terms.
NOTE: Percent symbol (%) represents one or more numeric characters.

13. Summary – Analysis tools help to better manage large sets of results
Use ANALYZE online to provide simple and fast listings of a single field
Use STN Express with ANALYZE PLUS to provide detailed analysis on one or two fields
Use STN AnaVist to better understand large sets of answers, identify trends, and look for correlation between multiple fields
Use STN Viewer to identify desirable terminology in full-text documents

14. Convegno AIDB Trieste – June 19, 2009
STN Analysis and Visualization Tools to improve Competitive Intelligence Information
Convegno AIDB
Trieste – June 19, 2009