1. Capabilities Presentation

2. Here Today Carol McCann Co-Founder, Creative Director, Producer.
Michael Lesser
Co-Founder, Director/DP, Producer
Christopher McCann
Technology Guru, Associate Producer
Candace McKenzie
Post Production Supervisor, Lead Editor
Here Today

3. Founded in 1992, Grandview Island is an award-winning media and strategic communications company that works closely with clients and their various agencies to develop targeted, high impact media content for external and internal audiences.
Our multi-disciplinary team draws on a diverse mix of skills in political media, branding, filmmaking, interactive design, marketing, and communications, entertainment and anthropology.
Who We Are

4. We strive to enable companies to speak with one voice, aligned with brand, vision, strategy - or whatever constitutes their unique ‘center of gravity’ - to create quality media that supports:
Marketing
Sales
Training
Consumer education
Recruiting, orientation and on-boarding
Investor relations
Executive communications
One Voice

5. Structure Agency model: creative shop Focused on media production
Turnkey solutions
Concept development
Creative direction
Writing and directing
Cinematography
Graphic design and animation
Editorial
Interactive
Delivery to all traditional and new media platforms
Structure

6. Process Start at the end Clarify desired outcome Establish objectives
Know the audience and mindset
Identify points of resistance
And the ‘moveable middle’
Use a map
Schedules
Budgets
Proposals/storyboards
Understand venue and distribution
Meaningful collaboration and checkpoints
Deliver what we sold – on time and on budget
Process

7. Grandview Island has worked scores of companies in a variety of industries. Many of these relationships have spanned multiple years. And we learn from our clients every day.
UBS
Cantor Fitzgerald / BGC
MetLife
Ford Motor Company
Market Axess
JP Morgan Private Bank
The New York City D.O.E.
U.S. General Services Administration
National Audubon Society
KPMG
Prudential Investments
The Guardian
Bloomberg Philanthropies
Novo Nordisk
TD Ameritrade
Morgan Stanley
Partial Client List

8. Story: Our DNA Traction Engage me vs. tell me Memorable Credibility
In their own words / veracity
Transformation
Bring it to life
New leadership
New brand
New mission and vision
New strategy
New direction
Every organization has one
Story: Our DNA

9. 9/11 Bloomberg
Story of the 9-11 Memorial and Mayor Bloomberg’s impact
MetLife – Real Life Views on Retirement
Person on the Street – featuring Elliott Forrest
Novo Nordisk
Changing Diabetes Care in the Mississippi Delta 
 UBS - Retirement Trilemma
Insights from UBS Head of Research, Mike Ryan
Our Work

10. Our Work Market Axess Platform Demonstration
UBS & Guggenheim
Launching a Global Partnership
BGC
Celebrity for a Cause
Guardian
Info graphic – perspectives on women and finance:
Our Work

11. GVI Interactive

12. At GVI we view pricing as a collaborative process
At GVI we view pricing as a collaborative process. As a rule it is based on the requested creative execution:
Creative development
Time and scope of deliverables
Scripting and storyboards
Research
Style and number of shoot days
Additional imagery / stock / archival materials
Amount (days) of editorial
Design component and animation
Format and number of deliverables
Duplication
Travel
Similar model for interactive (discovery, development, design, programming, beta testing)
Pricing

13. Persuade
By applying razor sharp persuasion, we move people to think differently, think smarter and change attitudes, behaviors and outcomes.
Motivate
Motivation is the fuel in the tank…its all about performance and helping our clients achieve their goals.
Inform
To breakthrough in the age of the shrinking attention span, delivering information to your audience with clarity, relevance and style is an absolute MUST.
Move People

14. BRANDS
GOALS
PROCESS
STORY
CRAFT
RESULTS
Building Blocks