1. Techvision 2017 TECHNOLOGY FOR PEOPLE
The Era of the Intelligent Enterprise

2. 1 2 3 CLIENTS INFLUENCERS INTERNAL CANDITATES PRESS Principles
Leverage assets and tactics from the global campaign as much as possible 2
Based on global campaign, further develop local relevant assets and tactics contributing to the following local key objectives 3
Be perceived as leading digital and technology transformation company
CLIENTS
INFLUENCERS
INTERNAL
CANDITATES
PRESS
Target audience
CMT; FS; PRD; RES; HMPS
Key influencers from Accenture BeLux
Employees - Leadership
Students
Graduates
Experienced
Major media outlets for Tech
Main goals
Create awareness of new trends and Accenture solutions
Extra focus on top 30 clients
Share message through social media influencers
Bring message to client through meeting influencers
Inform internally about new trends and create awareness
Encourage visting of landing page + reading blog posts
Position Acenture as THE company to work for NEW IT and innovation
Get the news out
Create awareness
Actions / channels
Social media campaign on LinkedIn
Create local landing page and blogposts on digital 2020
Direct mail top 30 clients
Technology Innovation Forum
Guest Lectures
Social Media (LinkedIn)
Digital 2020
Technology Innovation Forum (presence of influencers + expert sessions)
W16/Vilvoorde
Video’s in elevator W16
General BeLux communication
Availability executive summary at reception (print)
Recruitment events
Facebook social media campaign
Call with press agency
Share articles from SPOCS to Press
Events:
SAP Executive Summit (2 speeches – Focus on People First & Liquid Workforce)
2 CIO Club Poland
Financial institution (PL)
Google Atmosphere Europe Milan

3. Campaign timeline - BELUX
Global launch
Jan 26
Jan
Feb
Mar
Apr
May
Social Media Teaser
Press release share
Social Media (Owned) – Facebook + LinkedIn
Flash SMAP release
Press pitch
Local landing page + Local trends pages (BE and LUX)
SPOC campaign
Internal Communication campaign
Internal eCard
Event presence
CIO Direct Mailing
Campus events (candidates)
LUX: Paperjam/ IT one space for banner + 1 trend a week (video and article)

4. Social media overview Platform Format #Posts Total Reach Total Clicks
Global launch
Jan 26
Jan
Feb
Mar
Apr
May
Social Media Teaser
Press release share
Social Media (Owned) –LinkedIn + Facebook – Paid campaign
Flash SMAP release
Social Media (Owned) – Facebook + LinkedIn + Twitter – Organic campaign
Technology Innovation forum blogposts
Platform
Format
#Posts
Total Reach
Total Clicks
Engagement Rate
Facebook
Organic 20
39306
718
2.54%
Paid 3
183903
3945
0.95%
LinkedIn 19
66913
306
0.62% 9
178851 95
0.43%
Twitter 10
8325 NA
0.32%

5. Influencers (SPOC) overview
10 Influencers selected from BeLux to represent TechVision 2017
Goal: Build knowledge about Trends in BeLux practice & Spread the word to the outside world
General
Bart De Ridder, Hans Verschoore, Thomas Musiolik (Lux) & Stijn Goossens 
Trend 1: AI IS THE NEW UI
Adriaan Vanderheyden & Edle Everaert
Trend 2: ECOSYSTEMS AS MACROCOSMS
Bart De Ridder
Trend 3: WORKFORCE MARKETPLACE
Sandra Vandorpe & Steven Gysels
Trend 4: DESIGN FOR HUMANS
Wim Decraene
Trend 5: THE UNCHARTED
Bart De Ridder & Stijn Pluym
Actions:
Speakers at Key events (internal and external)
Attend Knowledge sharing session with TechVision Leadership
Share point of view on social media
Point of contact for internal/ client questions

6. Event presence overview
Technology innovation forum Lux
6 Lux clients attended
Inclusion of Executive summary in goodiebag
Blockchain Meetup (Feb 9):
70 Blockchain enthousiasts attended
TechVision presentation by Tom Ghelen
Inclusion of Executive summary in goodiebag
Technology Innovation Forum (Feb 22):
14 client representatives attended forum
TechVision presentation by Adriaan Vanderheyden
Inclusion of Executive summary in goodiebag
Morpheus cup (Lux)
Recruitment event in Lux
250 student reached with onepager on TechVision
ICT young Lady (March 9):
Adriana Petrescu is selected top 5 ICT young lady
TechVision to be present in goodiebag through goodie (coffeebag & Executive summary)
Press conference Thomas (Lux)
Welcome of New Tech Lead Lux
Intro to TechVision & Exec summary
Heerlen client and internal event (April 6):
Michael Blitz to give external and internal session about TechVision
Morning for internal training, afternoon for client event
Colaboration with NL
ICT Spring (May Lux)
Addition in Goodiebags (4000)
20 CIO notebook packs for VIP Clients

7. CIO Campaign – SCHOLAR PACK
Target:
CIO and IT Upper Management
TOP Accenture companies (+/- 80 companies)
128 Clients targeted for BeLux
The objective - Giving a print version personalized with an extra interest to:
Attract attention
Be read
Be kept longer than an
The image:
Stay tune with the digital image and technology image of Accenture.
Be fit to a C-level audience a bit more senior
Content:
Notebook + inserts of TechVision
Pen Accenture
Executive summary in A4 format brochure
A personal note from the CAL
A5 flyer on the content of the package and instruction
DTE Cost: 20 EUR

8. CIO Campaign – FOCUS ON NOTEBOOK
Whitelines Intellignet notebook
Whitelines makes your notes stand out and links them to the digital world.
Download the App, scan your notes and send them to your favorite online spot (Evernote, Google, , …)

9. LUXEMBOURG: MEDIA PRESS DIGITAL Planning COVERING FROM FEB TO MAY
06/02
Monday
27/03
Monday
24/04
Monday
Monday
Monday
Monday
Monday
E-Banner
with local landing page link
SPONSORS NEWS + NEWSLETTER
PAPERJAM.LU
ITONE.LU
Press conference
5 articles
Morpheus Cup
Tech Vision Local Landing page
Trend 1
AI IS THE NEW UI
Tech Forum
ICT Spring
Trend 2
ECO SYSTEM
AS MACRO COSM
Total Impressions: = clics, 0.30% de CTR
Trend 3
WORK FORCE
MARKET PLACE
Trend 4
DESIGN FOR HUMANS
Trend 5
THE UN CHARTED
Event .

10. FY16
FY17
ROTATING to
the NEW
LEADING in
the NEW