1. Why You Should Meet and Engage These Audiences Online?
Patients, Consumers, and Other Health Professionals Are on Social Media:
Why You Should Meet and Engage These Audiences Online?
Presented by:
Yolanda M. Finley
Communications Manager, Partnership for Maternal & Child Health of
Northern New Jersey
-Social Media Enthusiast
-Traditional Marketer

2. Objectives for the Evening
Better understand why social media is an effective tool in the public health space.
Recognize the Terms of Engagement
Like, Follow, Subscribe, Retweet, Hashtags, Emoticons
See examples of best practices in Public Health Social Media
Learn How to Measure Social Media Success
 Become comfortable with use of social media 
Recognize who’s leading social media efforts at your organization and understand what you can do to help drive traffic and create better engagement with your audiences.
Understand what it looks like to effectively straddle between your personal social media accounts and professional persona as a brand ambassador for your organization.

4. Choosing the best platforms for your organization
Facebook Twitter Instagram LinkedIn You Tube Flickr Snapchat

5. Here are the top 25 social media
terms you need to know (Social Media Today)
13. e-Book:
14. Wiki:
15. Blog:
16. User-Generated-Content (UGC):
17. Tweeps:
18. Microblogging:
19. Algorithm:
20. Widget:
21. Link bait:
22. Meme:
23. Engage:
24. Traffic
25. Tag:
1. Viral:
2. Platform:
3. Authenticity:
4. Influence:
5. B2B:  
6. B2C:
7. Hashtag:
8. Search Engine Optimization (SEO):
9. Transparency:
10. Web 2.0:
11. Synergy:
12. Trending:

6. You Can Buy Fans and Followers
Organic vs. Paid Campaigns You can create ad on all social media platforms to reach the audiences that fit the demographics that you want to reach. What are the Pluses and Minuses?

7. Own Your Brand Be Consistent Use your Brand Name Logo/Logos Images
Taglines
Messaging to Let Your Viewers Know Who You Are
and What You Offer
At the Partnership…
In addition to our website, we have an online presence on Facebook, Twitter, LinkedIn and most recently we added a You Tube campaign.
Please stay connected with us.

8. Signature Logo and Photo You’ll See on the Partnership Social Media Platforms

9. Testimonials= Brand Ambassadors
Important to have other individuals outside your organization that will vouch for the quality of care/services that you provide.
I had several tests done at XXXX Medical Center yesterday. They could not have been any nicer or any more professional. From the time I walked in there they made me feel quite comfortable. Hats off to Lisa who did all my testing. She was tremendous!
The care I receive at XXXX Medical Center is top notch.
I was on the XXX unit in particular, and the nurses and aides are a different breed of people. If you have a need, they address it promptly. I didn't use the call button often, but when I did, I was met with a quick, caring response.  If I have to be hospitalized, this is where I want to be.

10. Roadmap to Content: Editorial Calendar

11. Public Health Social Media Early Adopters/Thought Leaders
Mayo Clinic Social Media Network CDC is active on social media with: 18 Facebook profiles You Tube channels (since 2007) 13 blogs

12. Public Health Threat Shared Through Social Media
New York Legionnaires’ Disease Outbreak

13. Social Media Policy: You Should Have One Just in Case

14. Social Media Disclaimer

15. Best Practices Decide what your goals are before you start out.
Create original content and share, compliment others on social media
Cross reference – Send viewers from your website to social media pages and vice versa
Remember the 80/20 Rule
Measure Social Media
Look at Facebook Insights, Twitter Analytics, LinkedIn Analytics…
Document where you start and how you progress
Do not make the mistake of measuring purely on what’s called vanity metrics/ indicators such as likes and follows instead focus on engagement
Build a team of internal ambassadors who can help you create external engagement 

16. Plan to Engage Your Audiences
Use photos/images/video
Call to Action
Participate in Ongoing Social Media events across industries (best learning experience)

17. Social Media Users Aren’t Shy About Taking a Selfie
Thank You for You For
Your Interest and Time!
Stay connected