2. It’s Monday…
Problem/Unmet Need Slide . . .

3. Dinner Accomplished Monday Tuesday Wednesday Thursday Friday
Solution/How Business Fills Need

4. Mission and Social Impact
Mission Statement: Eva’s Edibles, a personal chef service, will provide busy clients with healthy and delicious dinners that are based on clients’ preferences and prepared in their kitchens.
Social Impact:
Organic, locally grown ingredients
Work with socially and environmentally friendly vendors

5. Eva’s Edibles Eva cooks it You heat it up Enjoy!
Consult, customize, and cook
You heat it up
15 mins in the oven, that’s it!
Enjoy!
‘Nuff said…
Description of Product/Service

6. Business Model Cooking 5 dinners for a client Selling Price $325.00
Description of Expenses
Variable Material Expenses
Total: $100.00
Item $
Misc. groceries (specific ingredients vary from client to client)
$100.00
Fixed Expenses
Total: $493.00
Insurance
$117.00
Advertising
$146.00
Depreciation
$23.00
Utilities
Other Fixed Expenses
$107.00
Definition of One Unit
Cooking 5 dinners for a client
Economics of One Unit
Selling Price
$325.00
Cost of materials
$100.00
Cost of labor
150.00
Other variable costs
4.00
Total COGS/ COSS
$254.00
Contribution Margin
$71.00
Monthly Break Even Units
$493.00 =
6.94 ≈
7 units
$71.00

7. Description of Target Consumer
Market Analysis
Market Statistics
Industry Name:
Personal Chef Service
Annual Industry Sales:
$32,000,000
Description of Target Consumer
Demographics
Geographics
Professional couples and families with household incomes of over $50,000
Greater Columbus, Ohio, area
Psychographics
Buying Patterns
Desires healthy food
Hardworking, dual-income households with hectic lives
Would like to spend more time at home
Doesn’t have time or energy to cook and clean regularly
Eats out 4 or more nights per week
Would like to reduce the cost of eating out
Total Population
Target Market Population
301,800
110,760
Market size
(based on
survey)
27,690
Target Market Size

8. Marketing and Sales Company Website USPCA Referral Website
In-Store Promotions
Promotions at Local Events
Loyalty Benefits

9. Established Restaurant
Competition
Personal Chef
Established Restaurant
Factor 1: Price
$325/5 dinners
$400/5 dinners
$500/5 dinners
Factor 2: Quality
Custom meals, healthy
Meals from chef’s plan, not focused on health
Meals from chef’s plan, healthy
Factor 3: Unique Knowledge
Certified Personal Chef, event planning
Focuses on “kid friendly” meals
Certified Personal Chef, knows customers
Why Eva’s Edibles?
Customized menu
Health conscious
Certified by USPCA
Competitive pricing

10. Qualifications Associate’s Degree in Business Management
Assistant to the Director of Campus Dining Services, OSU
Founder, Eva’s Entertainment Services
Certified Personal Chef (CPC) by the U.S. Personal Chef Association

11. Projections
Total Units
252
Gross Revenue
$81,900
Net Profit
$10,180

12. Investment Opportunity
Materials needed
Cost
Victorinox Swiss Army Cutlery Set (8 piece)
$618.00
Anolon Nouvelle Copper Hard Anodized 10-Piece Cookware Set
450.00
Misc cooking equipment
305.00
Spices, oils, etc.
100.00
Wheeled cart
269.00
Total Startup Expenditures
$1,742.00
Emergency Fund
871.00
Reserve for Fixed Expenses
1,479.00
Total Startup Investment
$4,092.00
$10,180
$81,900
= % ROS
$10,180
$4,092
= 249% ROI

13. Future Plans Business Growth Lease or buy a commercial kitchen
Start delivery service for customers
Continue to get degree in culinary and hospitality
Hire more certified personal chefs to scale growth
Plans for Future Social Impact
Volunteer in community to talk about healthy eating
Begin to donate 1% of net profit to a local food bank

14. Thank you for your consideration