1. Rigorous, evidence-based learning for rights practitioners
The Human Rights Organizations Project James Ron Humphrey School of Public Affairs University of Minnesota DAVID CROW Division for International Studies CIDE, Mexico City

2. Our Human Rights Perception Polls
Sample sizes:
Rural & urban
Face-to-face
National & regional
Since 2012, we have conducted surveys in four world regions

3. Polling Uses
Tracking attitudes
Identifying constituencies
Exploring priorities & tradeoffs
Locating allies
Evaluating impact

4. Our Value-Added
Extensive pre-poll work
Rigorous sampling
Careful training, oversight
Sophisticated analysis
Tailored consultations
Lengthy, face-to-face interviews

5. Why is F2F important? 40-80% of respondents don’t use the Internet

6. Profiling “Supporters” & “Persuadeables”
Socioeconomic: Education, income, assets, employment sector
Connectivity: Internet, radio, TV, print media
Participation: parties, unions, associations, movements
Politics: voting, affiliation
Religion: Importance, prayer, attendance
Foreign policy views: Free trade, US government

7. Using Our Data Advocacy: “Most people support X position”
Targeting: “Demographic Y is our focus”
Messaging: “Argument Z is most persuasive”
Fundraising: “Let’s target people of type N”
For monitoring, learning, adaptation:
Determining baselines
Designing interventions
Correcting mid-course
Evaluating results

8. Example #1: How do Publics Define “Human Rights?

9. On a scale of 1-7, how strongly do you associate
{phrase}
with the term, “human rights?”
1= Not at all
7 = Fully
Positive, US and Foreign, Negatives---3 slides unveiling each section

10. On a scale of 1-7, how strongly do you associate
{phrase}
with the term, “human rights?”
1= Not at all
7 = A lot

11. On a scale of 1-7, how strongly do you associate
{phrase}
with the term, “human rights?”
1= Not at all
7 = A lot

12. Example #2: What are the public’s human rights priorities?

13. All observations (N) at least 950
In Mexico City (2016), education & healthcare are top rights priorities
Question (to general public): On a scale of 1 to 7, where 1 is 'not important' and 7 is 'very important,' how important is each of the following issues to you?
All observations (N) at least 950

14. Example #3 Trust in HR Organizations

15. Comparative Trust
Animation—add circle around LHROs after first showing slide without

16. Greater Trust in HROs = Greater Mistrust in USG, multinationals, domestic authorities

21. Example #4 Fundraising

22. In Mexico City (2016), HROs Mostly Foreign-Funded

23. Mexican Rights Leaders Say Local Funding Vital

24. Donation Experiment (Mexico City, 2016)

25. Mexico City Residents Donated from All asset Levels
Assets:
Cars in house
Computers, household
Potable water, household
Microwave, household
TV, household
Washer, household
Mobile phone
Landline phone
Light bulbs in house
Check with Jim—10/24

26. People Donated More When we Emphasized NGO Transparency

27. Rigorous, evidence-based learning for rights practitioners
The Human Rights Organizations Project James Ron Humphrey School of Public Affairs University of Minnesota DAVID CROW Division for International Studies CIDE, Mexico City