1. The Long Tail Theory Applied to the Music Industry.
Georgia, Ellen and Sophia.

2. The Long Tail Theory by Chris Anderson (2006) states that the internet and introduction of broadband has effected economics, commerce and consumption within society. The Long Tail Theory states that collectively niche markets are more powerful as a compound than the head businesses, this is most evident with the music industry.

3. By allowing popular products to be sold in one place, they create niche market that allows a online retailer to create a market area, which appeals to the consumer of the product. The dominance of the niche market allows the distribution of the products to be cheaper as it allows them to be sold over a multi-media platform. The distribution of products is key in the music industry as they are able to reach a much wider audience with specific needs ensuring the retailer has fulfilled the consumers wants.