1. FAN ENGAGEMENT CONCEPTS

2. FAN ENGAGEMENT IDEAS
Many of you are preparing for kickoff, and the start of other sports like hockey and soccer. So what I want to know is what types of fan engagement promotions are you doing this fall? This could be any kind of promotion… on-field, video board, text-to-win, enter-to-win contests, etc.
The second page is an example that’s been done. On the next pages (feel free to add more) please pass along at least 3 different fan engagement promotions that you’ve done, or will be doing, this year. These can be brand new ideas, concepts you did last season as well, and from ANY sport!
Here’s what you (or a coordinator!) need to do:
Describe the concept in a few paragraphs or bullet points
List all the assets they received
Include photos or video that you have (you can attach the video to the ).
And you’re done!

3. Les Schwab Dog Bone Toss
Property: Fresno State
Sponsor: Les Schwab
Promotional Concept
Les Schwab presents the Dog Bone Toss during halftime at all home Fresno State Football games
The promotion features two contestants squaring off against each other. Each contestant gets three tries to catch a dog bone (rolled up white t-shirt)
T-shirts are fired skyward from a t-shirt cannon in the end zone towards the contestant who has a tire with a net attached to catch the t-shirts and is standing on the 50-yard line
The contestant who catches the most t-shirts wins a $100 gift card to Les Schwab, with the second contestant receiving a $25 gift card
Assets:
Les Schwab received the on-field promotion, video board feature, LED exposure and a public address announcement

4. PROMOTIONAL IDEA PHOTO PHOTO PHOTO Property: Sponsor:
Promotional Concept
Describe the promotional concept
Assets:
List the assets the sponsor received
PHOTO
PHOTO
PHOTO

5. PROMOTIONAL IDEA PHOTO PHOTO PHOTO Property: Sponsor:
Promotional Concept
Describe the promotional concept
Assets:
List the assets the sponsor received
PHOTO
PHOTO
PHOTO

6. PROMOTIONAL IDEA PHOTO PHOTO PHOTO Property: Sponsor:
Promotional Concept
Describe the promotional concept
Assets:
List the assets the sponsor received
PHOTO
PHOTO
PHOTO