1. WHY?

2. How do you explain when others are able to achieve things that seem to defy all of the assumptions?

3. SIMON SINEK

4. STEVE JOBS

5. MARTIN LUTHER KING, JR

6. ORVILLE & WILBUR WRIGHT

8. People don’t by WHAT you do they buy WHY you do it.

9. People don’t by WHAT you do they buy WHY you do it.

10. Neocortex
Limbic & Amygdala

11. Neocortex The WHAT Rational Factual Logical Detail Oriented
Statistical
Language
The WHAT

12. Limbic & Amygdala The HOW & WHY Purpose Decision-Making Context
Instinct
Emotion
No Language
The HOW & WHY

13. If you don’t know WHY you do WHAT you do, and people respond to the WHY you do WHAT you do, then how will you ever get people to ……?

14. SAMUEL PIERPONT LANGLEY

20. Do you know your “Why”?

21. Thank you for your time…..