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Founding member of the:

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1 Founding member of the:
“The Global Egg Market: past , present, future: Challenges and possibilities” Julian Madeley Director General

2 I wrlegg organ1sat1on Creating the right environment
f I International Egg Commission Egg producer Association International Egg Conferences Ltd Professional conference organiser Egg Processors International Egg processor Association International Egg Foundation Social responsibility and development International Egg Nutrition Consortium Linking human nutrition Professionals globally Global Roundtable for Sustainable Eggs Championing sustainability Communication: AI Expert Group International Representation & OIE Young Egg Leaders.

3 Africa Asia Europe North America Central and Oceania South America

4 Egg production by country development groups

5 Distribution of infection with avian influenza viruses in 2014 and early 2015 – Subtype H5
Communication: AI Expert Group International Representation & OIE

6 Globalisation and Brand Protection
Share of housing systems in global laying hen husbandry Globalisation and Brand Protection Source: WING

7 Share of housing systems
Source: WING

8 Food: Improved communication
Eggs direct to consumer Non food: Yolk – Nanotechnology / Microprocessors White – Peptides and Anti-microbials Omega 6 and Omega 3 ratio 1:1

9 Values (%) for digestibility of proteins in humans
Report of Joint FAO/WHO Expert Consultation Protein quality evaluation Values (%) for digestibility of proteins in humans True Digestibility Protein source Mean Reference Egg 97 Milk, Cheese 95 Meat, Fish 94 Peanuts Peas, mature 88 Soy flour 86 Wheat, whole Oatmeal Maize 85 Maize+ beans+ milk 84 Beans 78 Maize+ beans Wheat, cereal 77 Rice, cereal 75 Oats, cereal 72 Corn, cereal 70 The most Important Industry! Highest Quality Protein! Is science enough?

10 Egg Farmers Care About:
Producing the highest quality protein safely Our environment Providing choice The welfare of our hens Feeding our growing population

11 Eggs can boost natural immunity
Boost the effectiveness of vaccinations Enhance the effectiveness of anti-retro viral drugs

12 Eggs = smiles 5,000 hens can give 30,000 smiles

13 This year, the 21st World Egg Day
World Egg Day > 14th Oct 2016 World Egg Day Second Friday in October every year. Promoted across the world Informative and fun # worldeggday This year, the 21st World Egg Day will be celebrated on Friday 14th October. # worldeggday

14 NEW ZELAND

15 MONGOLIA

16 THAILAND

17 THAILAND

18 THAILAND

19 BANGLADESH

20 INDIA

21 INDIA

22 INDIA

23 LESOTHO

24 SPAIN

25 BARBADOS

26 BARBADOS

27 COLOMBIA

28 You are part of a truly global event!
World Egg Day > What can you do? You are part of a truly global event! # worldeggday


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