1. Persuasive text
Key features

2. Recap Think back to last lesson... What did you look at/ talk about?
So……What are we going to do today?

3. Aims: To develop your understanding of different types of text
Objectives:
Discuss the main characteristics of persuasive text
Select and read a newspaper article
Identify the key characteristics of persuasive text in a piece of writing

4. Where do you find persuasive text in daily life?
Discuss in pairs
You have 3 minutes!
Answers:

5. Newspapers
Newspaper articles can be written persuasively, informatively or descriptively.
When reading a newspaper article you need to be able to identify the key features and points in order to make your own opinions on the article topic.

6. Television advertisements
Adverts between programmes try to encourage us to buy something, go somewhere or even to watch a certain programme.

7. Brochures/ leaflets Brochures and leaflets try to sell:
a product (food/drink/hair products/clothes etc.),
a place (weekend getaways, foreign destinations, specific areas and hotels),
or even a person! (election leaflets, MP’s, councillors, charities).

8. Persuasive text
Today we are going to concentrate on identifying characteristics of persuasive text
So what are the key features of persuasive text?...

9. They try To make the reader believe that they can be:
More comfortable
Slimmer
Happier
Healthier
Successful
More fashionable
More beautiful
More intelligent

10. They make you feel that you can’t live without it.
They promise:
To cure all your ailments;
To solve all your problems;
To change your life for the better.
They make you feel that you can’t live without it.

11. Snappy slogan
Have a break have a

12. Appealing to the readers emotions
Articles can make a reader feel happy, sad, angry and a whole range of other feelings that will provoke a response – make them do something. This method is used particularly well in charity appeals.

13. Tempting description of benefits
Soft strong and very, very long

14. Wordplay

15. Intriguing questions
How do you eat yours?
Rhetorical

16. Exaggeration
The Nation’s Favourite

17. Appealing adjectives
Only the crumbliest flakiest chocolate tastes like chocolate never tasted before

18. They start sentences with the imperative

19. Humour and imperatives

20. Activity Look at a newspaper/magazine article.
Emotional photo: makes the reader feel sorry for the dog and feel guilty!
Look at a newspaper/magazine article.
Highlight and identify the key features of persuasive text in your chosen article.
Rhetorical question.
Use of one fact to help back their opinion / argument.
Verb used.
Bold font.

21. Write an advertisement.
Think about:
Who are your target audience? (Who are you trying to persuade?).
What are you trying to advertise/sell? (What product or company are you championing?).
What aspects of language could you use?
(Slogans, adjectives, wordplay, exaggeration, suggested benefits).
What image/mood are you trying to create? (How do you want the person to see/feel?)
What do you want the reader to do? (Buy a product, donate to a charity, vote for a person, sign a petition).

22. Plenary What have we learnt/talked about today?
Whose advertisement did you like best and why?
Did the lesson make you think about the adverts you have seen? Which adverts can you remember and why?