1. Cosmetics Brand Ups Product Awareness and Identifies Additional Responder Profile Insights
GOAL
A global cosmetics brand wanted to boost awareness of an eye serum product among women in the UK.
STRATEGY
MaxPoint used its Digital Zip® technology to identify neighbourhoods that over-index for women aged 30+ who consume beauty-related content online. In addition, we integrated credit card spend data to find consumers with a recent history of purchasing cosmetics at department stores.
RESULTS
The campaign targeted women aged 30 and older as they were consuming beauty related content. By continually optimizing the campaign, we were able to consistently improve CTR over time while garnering new audience insights like their propensity to dine out, go to the cinema and purchase health foods. We also identified interests outside of beauty including health & fitness and arts & entertainments.
Inside the Campaign
150%
INTO IDEAL AUDIENCE’S INTERESTS & DEMOGRAPHICS
NEW INSIGHTS
CTR RATE
HIGHER THAN INDUSTRY AVERAGE*
High Engagement
Medium Engagement
Low Engagement
*Based on an industry benchmark of 0.08%.