1. Introducing CREATIVE VOUCHER SCHEMES
Creative Georgia Forum

3. aws impulse XL Development, Implementation, Market Transition
Degree of Maturity
aws voucher
max. EUR / 1 year
Highly mature projects
aws impulse XL Development, Implementation, Market Transition
max. 50% / EUR / 3 years
aws impulse XS Feasibility study of the content and the economic efficiency
max. 70% / EUR / 1 year
Early stage projects, low maturity,
but high potential
Existing
Degree of Innovation
Very high

4. Steps from VINCI to the aws Creative Voucher
Dec 2011
Call for Concrete Action „Vouchers“
DG ENT
ECIA
Start VINCI
20 Vouchers
Region of Salzburg
< 2010
Bis Bearbeitung, Ausstellung der Verträge

6. Key mechanisms of Vouchers
Characteristics Vouchers
VINCI
Small amount (<EUR )
EUR 5.000
Co-Financing rate 0-50%
No co-financing
2 possible Voucher mechanisms:
Type A: SME receives money directly
Type B: SME receives money for cooperation with Service Provider
Type B
Money paid to SME after we received the invoice of Creative Service Provider

7. Steps from VINCI to the aws Creative Voucher
Dec 2011
Nov
2012
Call for Concrete Action „Vouchers“
DG ENT
ECIA
Start VINCI
20 Vouchers
Region of Salzburg
Proven demand & quality (70/20)
Expert Jury
Release of funds for 300 vouchers
AT Ministry of Economy
< 2010
Feb 11
2013
Open 1st call
300 vouchers / € 1,5 Mio.
1st come – 1st serve
Bis Bearbeitung, Ausstellung der Verträge

8. The Voucher caused some interest…

9. Steps from VINCI to the aws Creative Voucher
Dec 2011
Nov
2012
Call for Concrete Action „Vouchers“
DG ENT
ECIA
Start VINCI
20 Vouchers
Region of Salzburg
Proven demand & quality (70/20)
Expert Jury
Release of funds for 300 vouchers
AT Ministry of Economy
< 2010
Feb 11
2013
Mar
2014
Open 1st call
300 vouchers / € 1,5 Mio.
1st come – 1st serve
Announce-ment of +300 vouchers
AT Ministry of Economy
Closing of Call
932 applications received
600 Vouchers
>2.000 applications
Bis Bearbeitung, Ausstellung der Verträge
2015
2016
300 Vouchers
Deadline
Feb 21
2013
300 Vouchers
> applications

10. Open end (shut down after 3 weeks) 1 month 1 month
VINCI
Voucher 2013
Voucher 2014&15
Voucher 2016
No. of Vouchers 20
300
Amount
5.000 €
5.000 €
5.000 €
5.000 €
Call open for
1 month
Open end (shut down after 3 weeks)
1 month
1 month
No. of applica-tions 71
932
> 2000 ?
Deadline
Selection process
Jury
process
1st come 1st serve
Random selection
Random selection

11. 97% AT - Österreich 1 537 DE - Deutschland 25
GB - Vereinigtes Königreich 4
CH - Schweiz 3
IT - Italien 3
SK - Slowakei 3
US - Vereinigte Staaten 3
HU - Ungarn 2
PL - Polen 2
AU - Australien 1
CA - Kanada 1
CZ - Tschechische Republik 1
FR - Frankreich 1
MT - Malta 1
NL - Niederlande 1
SE - Schweden 1
SI - Slowenien 1
Summe: 1.590
Surrounding countries: 38 (2,4%)
Others : 15 (0,9%)
Summe: 53

12. 1.524 Projekts supported (2013-2015)
1,5 Mio. € Budget 2016
7,5 Mio. € Funds ( )
4.800 project applications ( )
1.524 Projekts supported ( )
4.914,20 € Ø funding
aws Creative Voucher

13. Challenges / Current situation
What worked
75% of SMEs see a rise of quality in their project due to cooperation with Creative Service Provider
75% will continue their cooperation also without the Voucher
100% would again apply for the Creative Voucher
Voucher = great stimulus for new cooperations!
Challenges / Current situation
Handle the great amount of applications (>2.000 applications for National Creative Voucher 2014 and 2015)
The 4th Call for the Creative Voucher is currently open!
– N=300

14. WHY a Creative Voucher?
because the creative industries are an important driver of innovation
because creative services can be of great value for innovations in other industries
to stimulate and enable cooperations between creatives and companies from the wider economy
Boosting innovation through the power of Creative Industries

15. Project examples of VINCI
Schwingenschlögel GES.M.B.H.
Aerodynamic tank semi-trailer
mit Aberjung OG
“We’ve had no problems in communicating with the designer. You shouldn’t confound a designer with an artist or architect. Between designers and constructors there isn’t such a big difference after all.”
Kurt Schwingenschlögel Jr., Assistant to the Managing Director

16. Message to take home
Innovation Vouchers are a rather non-bureaucratic and flexible instrument to address particular problems / opportunities with low administration costs but strong spill-over effects.

17. Next steps – next EU project
Regional Creative Industries Alliance
Old Economy Transformator

18. Contact Christina Koch Creative Industries | Entrepreneurship
E T
Austria Wirtschaftsservice Gesellschaft mbH
Walcherstraße 11A | 1020 Vienna | Austria |