1. Social Action And Community Media Project on Dementia
By Elisha Colledge

2. Outline
For this project we were asked to create a Social Action and Community Media project that are not for profit or entertainment.

3. Initial idea
I am planning to do a documentary about dementia as I think it is something that needs more awareness. Another reason I chose to do my documentary about dementia is because a family member of mine has recently been diagnosed with it and I felt like I did not know enough about it until I researched it myself.

4. Outline of project
For this project we were asked to study a wide range of social action and community media work in terms of its purpose and impact in order to help us decide on what we want to make.

5. Call to action
From producing this project I want my audience to be more aware of dementia; the causes of the disease, what can help stimulate their brain, etc. I would also like my audience to be more aware of how they can help people with dementia and how much it would mean if they were to help.

6. What rival products
My competitor for this project is mainly Alzheimer’s society themselves. My documentary will be successful and unique as I want to include what someone with dementia actually feels like and what you could do to support there everyday life.

7. Audience
My audience is aimed at anyone between 16 upwards. I think it is important for the younger generation to be more aware of dementia as they need to know how they could help a family member or a friend. I think everyone should know how to treat people with dementia.

8. Audience Profile
My typical audience would be a young generation of ages 16+, males and females who mostly travel by bus. My audience are mostly interested in listening to music and uses social media on a day to day basis.

9. Some of my Primary research done

10. Some of my Secondary research

11. Some of the information I learnt from my research on Alzheimer’s:
From my questionnaires I found that 6 out of 10 people don’t know what dementia is caused by or what types of dementia there are.

12. Conventions of my documentary
Interviews
Rule of thirds
Different shots and camera angles
Voice overs
Cutaways
Use of music
Statistics
Graphics

13. What resources will I require?
To produce my documentary I will need a DSLR camera (Nikon) to film interviews within my documentary. I will also need to use a Marantz. I will also need a tripod in order to keep my camera stable and still when filming.

14. Thank you for listening
Any Questions?