1. 2017/18 Marketing and Sales Support Program for Velocity Vehicle Group

2. OUTLINE Promoting Growth Through Distribution
Inspiring Individual Salespeople to build sales
Establishing Fleet-Level Incentives
Increasing Luber-finer Brand Awareness

3. SALES SUPPORT PROGRAM DISTRIBUTOR COLLABORATION

4. DRIVING MARKET SHARE THROUGH COLLABORATION
Distribution
Velocity Group Counter and
Outside Sales Teams
Fleet-Level
Engagement

5. Distribution incentives
Qualified Growth Incentives (Owner)
Co-Op Marketing Funds
2018 End of Year Rebate on Sales Volume Growth over 2017 levels
1% of Sales
With Proof of Performance
10-14% Growth = ½% Payout
% Growth = 1% Payout
% Growth = 1.5% Payout
25% + Growth = 2% Payout
To be used on ads, signage, wearables

6. Inspiring individual salespeople
Incentives for top individual performers will drive sales at the point of customer engagement utilizing web administration site.

7. Counterman incentive Programs
Inside Sales Team Rewards
Team-Based Dealer vs Dealer Competition $500 for Event
Individual SPIFFS – Line Cards - $25 per 100 Line Card
Gift Cards
Giveaways
Prizes
Liquor
Dinners
Outings
Prizes
Barbeques
Reported and Tracked on Administrative Website

8. Outside Salesperson incentives
New Fleet Acquisition Reward Program
Grand Prize Trip for Top Performing Outside Sales
Top Outside Salesmen based on dollars of
New Fleet Business Written and delivered in pre-established period will win a trip to Las Vegas
$100 per new fleet of $5000 or more annual sales on-boarded and first order delivered (Timing TBD)
In cooperation with Velocity Group
We will establish a monetary reward
program that will reward WD
Salesmen when new business
with targeted fleets is established
Reported and Tracked on Administrative Website

9. Tracking performance and growth via website
Velocity Group will have its own dedicated promotion management page, accessible only to them.
Organizing and uploading salesperson promotional progress will take sales managers or rep 5 minutes.
No log-ins will be required and all data will be housed securely on Luber-finer’s servers.
COUNTERMAN LINE CARD
WD OUTSIDE SALES TEAM
LINE CARD
INVOICE
LINE CARD
INVOICE

10. FLEET-LEVEL incentives
Fleet-level rebates and programs will create sales opportunities at the targeted accounts

11. FLEET-LEVEL incentives
Discounts on First-time Orders
Lift of Competitive Products ($500 Cap)
10% Discount for first order delivered
Focused Effort on Current Accounts buying oil but not buying Filters
High level of collaboration with your team and our team
Training for your staff via Luberfiner University