1. TARGET AUDIENCE ENTRY REQUIREMENTS HOW TO BRAND YOURSELF
DURATION: 1 Day
Developing your personal brand is suitable for anyone, at any level, who wants to progress their career. The Centre works with people from all sectors including the public sector, voluntary sector, corporate sector and private sector.
TARGET
AUDIENCE
To develop skills in evaluating opportunities and threats in the competitive environment, In today's market outstanding performance is no longer enough if you want to progress your career. Image and visibility are now essential components of career success. You are a brand - and you need to know what your brand stands for. 
At the end of this course participants will:
acknowledge and recognise that you are a 'brand‘
be clear about your career values and how they shape your behavior
assess your perception of yourself and how that correlates with that portrayed to others
have identified your strengths and areas for development in interpersonal relationships and gain tips and techniques on how to build and develop them
know how to communicate to build rapport and empathy
be able to use a technique to get your opinion across in an assertive way without being aggressive
build up a comprehensive profile of 'Me PLC' in terms of how you perceive yourself, how others see you, how assertive you are, your level of self-awareness, how well you manage your emotions, how well you relate to others, and how you handle conflict.
COURSE HIGHLIGHTS
& OBJECTIVES
ENTRY REQUIREMENTS
Any professionals who are at Middle or Senior Management level

2. COURSE OUTLINE HOW TO BRAND YOURSELF
INTRODUCTION the three things that people with impact do how the most successful brands succeed 'Me PLC' - building your profile you are a 'brand' what is a 'brand'? What sets you apart? the image you want to present vs. the image you actually present
HOW YOU COMMUNICATE YOUR BRAND how you communicate with someone you are comfortable with and how you communicate with someone you find difficult the power of non-verbal communication
EMOTIONAL INTELLIGENCE understanding yourself and understanding others managing yourself and managing others empathy and rapport - the key skills in interpersonal relationships
YOUR CONFLICT HANDLING STYLE identifying your preferred style how to be assertive without being aggressive
COURSE
OUTLINE