1. STEPS TO SELF PUBLISH

2. INTRO First time presenting Learned a lot by executing the process
Self published, did all the work except editing
Very grateful for all the knowledge that was shared at last year’s conference
Give back by sharing what I have learned
Hopefully you will pick up some helpful tidbits

3. PRESENTATION GOALS Provide a PLAN that
Identifies the KEY STEPS to self publishing
Identifies the DETAILED tasks within each STEP
Provide a set of TEMPLATES to guide you
Leave you feeling EMPOWERED to move ahead
Increase your understanding of self publishing
Help you to ORGANIZE
Help you to use your time EFFECTIVELY
SIGN UP for the package!!!

4. PRESENTATION LAYOUT eBook Print Launch & Market Resources Questions
Overview of Key Steps
Identification of detailed tasks
Creating Content
COVER & MANUSCRIPT
eBook
ASSEMBLY & SUBMISSION
Print
ASSEMBLY & PRINTS
Launch & Market
Resources
Questions

5. High Level Steps Create Content Assemble Submit / Publish Launch
Market

6. High Level Steps – Create Content
Assemble
Submit / Publish
Launch
Market

7. Create Content Create Content Cover Prep Setup Design Manuscript
Finish Content
Editing
Formatting

8. Plan – Template Demo
Demonstrate how to create high level and detailed tasks for each KEY STEP

9. Create Content – Planning Tasks

10. Create Content – Cover Tasks

11. Create Content – Manuscript Tasks

12. Create Content – Cover Reuse
PRINTED BOOK COVER
eBOOK COVER
Save as Separate File
CROP

13. Create Content – Manuscript Reuse
MANUSCRIPT for PRINT
MANUSCRIPT for eBook
Add TOC bookmark
Remove Page Numbering
Removed Blank Pages

14. Create Content - Cover Create Content Cover Prep Setup Design
Manuscript
Finish Content
Editing
Formatting

15. Cover Template – DEMO
Demonstrate basics of cover creation in PhotoShop

16. Creating a Cover – Grid
BLEED
MARGINE
SPINE
BAR CODE

17. Cover Gridline Guide

18. Creating a Cover – Picture

19. Creating a Cover – Title & Spine

20. Creating a Cover – Hue & Brightness

21. Creating a Cover – Back Base

22. Creating a Cover – Back Blur

23. Creating a Cover – Bar Code & Text

24. Creating a Cover – Remove Bar Code

26. Create Content - Manuscript
Cover
Prep
Setup
Design
Manuscript
Finish Content
Editing
Formatting

27. Manuscript – Identify ALL Content
Core – the manuscript!!!
Additional
Title Page
Copyright Page
Dedication
Author Biography
Description
Acknowledgements
Preface
Prologue
Optional – maps, pictures, quotes, inside cover page

28. Inside Title Page

29. Manuscript - Editing Editor Critique Group Grammarly.com
Calgary Freelance Editors (calgaryeditors.com)
Go to sessions during this conference!!!

30. Manuscript Formatting - Layout
PAGE WIDTH
PAGE HEIGHT
MARGIN
GUTTER
MARGIN

31. Manuscript Formatting (6x9 Book)
PAGE WIDTH = 6.125
PAGE HEIGHT = 9.25
MARGIN = 0.125
GUTTER = 0.625
POSITION LEFT
MARGIN = 0.125
Suggestions based on standard recommendations

32. Manuscript Formatting - Space

33. High Level Steps – Assembly
Create Content
Assemble
Submit / Publish
Launch
Market

34. Assembly Tasks

35. Assembly – eBook Tasks

36. eBook Platforms & Assembly Tools
Kindle
Kindle Direct Publishing (KDP)
CreateSpace
iBook
iAuthor, iProducer
SmashWords
Lulu
Kobo
Kobowritinglife.com
Nook

37. Choosing an eBook Platform
Required Tools and Cost
System Requirements
Computer, O/S, Space/Memory
Royalty Options
Popularity of Platform
Platforms used by Target Audience
You CAN use them all!!!

38. eBook Assembly Read Publishing Guidelines Set Up Account Tools
Perform Test Run
Decide Book Price
Prep Additional MetaData

39. eBook Assembly - Testing
Assemble (Manuscript + Cover)
Upload to Test Environment
Preview in Test Environment
Update as Required

40. eBook Assembly - Validation
Assemble (Manuscript + Cover)
Upload to Device
Preview on Device
Update as Required

41. KDP Test Environment
DEMO – kdp.amazon.com

42. KDP Test Environment

43. KDP Test Environment

44. KDP Test Environment

45. KDP Test Environment

47. High Level Steps – Assembly
Create Content
Assemble
Submit / Publish
Launch
Market

48. Publish - eBook Read Agreement Understand Royalties & Taxes
Finalize MetaData & Price
Confirm Publishing Rights
Choose Territories
Submit

49. Royalties & Tax – Quick Overview
Royalty
Some platforms offer more than one option (KDP, KDP Select)
List Price
Delivery Cost
Cost for downloading data
Depends on size of book (E.g. $0.15/MB)
Dependent on Region
Tax
May be remitted on your behalf (most regions)
Some regions you must remit
WHAT YOU GET = % Royalty x (List Price – Delivery Cost – Tax)

50. High Level Steps – Assembly
Create Content
Assemble
Submit / Publish
Launch
Market

51. Assembly – Printed Book
Choose Printer
Setup
Account
Preview
Obtain ISBN
Decide Book Price
Prep Metadata
Finalize

52. Choosing a Printer Options: Some Examples Online, Local Printer, etc.
Blurb.ca
CreateSpace
Ingram Spark
BlitzPrint

53. Choosing a Printer – Things to Consider
Cost of Printing (color usually costs more)
Cost of Shipping (handling, duty)
Can I print in bulk? Do I get a discount?
Do they provide proofs?
Is Print on Demand (POD) Available?
Do I have to sell them through the printer only?
Do they may have a distributor network?
Is there a Royalty?
Reader experience: Cost of Shipping, Wait Time

54. Assembly – Printed Book
Assemble Manuscript & Cover
Convert to Required Format (e.g. PDF)
Preview (soft copy)
Update

55. High Level Steps – Assembly
Create Content
Assemble
Submit / Publish
Launch
Market

56. Publish - Proofs Order Proofs Review Proofs Update as Required Upload
Preview Online

57. Simple Calendar – Print Proofs

58. High Level Steps – Launch
Create Content
Assemble
Submit / Publish
Launch
Market

59. Launch Guest List Venue Invitations, Advertise
Leverage network
Social Media
City networks, clubs, groups
Venue
Collaborate, vision
Invitations, Advertise
Prep – Books published, pre-orders done
Make it FUN!!!

60. Launch - Invitation

61. Launch – Advertising

62. High Level Steps – Market
Create Content
Assemble
Submit / Publish
Launch
Market

63. Marketing Ideas – Audience
Identify your Audience
Who would be interested in the content?
Identify Influencers
Influencer Map – Quick Demo
Come up with Ideas of how to engage these people – be creative !!!
Inspiration series on my blog site
Highly Recommend Angela Ackerman’s Session!!!

64. Influencer Map

65. Marketing Ideas – Events
Signings – Chapters, Owls Nest, other local
Readings – Owls Nest
Think outside the box
Events relevant to your audience
My example – Fitness expo
My example – Bike race

66. Marketing Ideas – Promotional Items
Cards – Share contact information
Flyers, Pamphlets
Signs to advertise events
Signs to increase visibility at events
Printing Services
VistaPrint.com
Creative Tools
Smilebox

69. Marketing Ideas – Author Website
Share other writing – blog
Share content related to book content
My example - Climb Pages
My example - Fitness, Nutrition
Advertise your book
Newsletter sign-up

70. Marketing Ideas – Publishing Platform
Leverage resources provided by platform
Amazon author page
Amazon.com/author/juliehiner
Authorcentral.amazon.com
KDP Select
Submit your book
Free book giveaway
Promotions and Advertisements

71. Author Page

72. Marketing Ideas – Social Media
Facebook, Instagram, Twitter, etc…
Don’t get overwhelmed
Start with one
Choose what makes sense for your content
Spend time interacting
Be creative and HAVE FUN!!!

73. Resources Book Baby KDP resources OneStopForWriters.com
KDP resources
Building Your Book for Kindle
Formatting Images with your Kindle Book
Simplified Formatting Guide
OneStopForWriters.com
WritersHelpingWriters.net
Other Author Websites and Newsletters!!!