1. Providing human resource for the operation and development of Mercedes-Benz Manufacturing Hungary
DANUWIN 2011, Dunaújváros
Prof. Dr. Károly Belina
Dean, Faculty GAMF
Kecskemet College
Dunaújváros, February 3, 2011.

2. Agenda
“Big picture” – European tendencies and role of the automotive industry in Europe and in Hungary
Focusing on co-operation among universities
Direct industry contact – case study: Mercedes Benz and the Kecskemet College

3. Agenda
“Big picture” – European tendencies and role of the automotive industry in Europe and in Hungary
Focusing on co-operation among universities
Direct industry contact – case study: Mercedes Benz and the Kecskemet College

4. Focus on Research in Road Transport and the Automotive Sector
Transport is increasingly being considered from a system point of view, in which the user, whether in passenger or freight, identifies the most convenient and efficient method to achieve his objective of moving people or goods from A to B.
The efficiency and global competitiveness of each individual part of the transport system must be increased to the maximum extent possible.
Urban mobility and transport including traffic management and logistics
Optimization of internal combustion engines and use of alternative fuels
Electrification of the vehicle
Safety applications in cooperative systems
Improved materials and lightweight structures
Ecological and efficient manufacturing

5. Challenges for the Hungarian Automotive Industry – Pillars of success
Working force (blue collar): the labour force in Central-Eastern Europe is still cheap, however efficiency and mobility is still an issue. Availability and depth of several relevant technical qualifications is limited, should be urgently developed.
Highly qualified engineers: for R&D and production eingineering. More practice orientation is required.
Supply base: the structure of the Hungarian automotive industry is mostly supplier oriented, thus the development of the local SMEs is a key strategical element
Transport infrastructure: the road logistics is acceptable in most of the automotive regions, the opportunities of rail and water transport are still to be utilized
Increased emphasize on R&D: especially for the local SMEs in order to increase the intellectual content in the products 5

6. Agenda
“Big picture” – European tendencies and role of the automotive industry in Europe and in Hungary
Focusing on co-operation among universities
Direct industry contact – case study: Mercedes Benz and the Kecskemet College

7. Competencies in the Regions – Alignment of the Academic and Industrial Main Priorities
Győr (engine, vehicle manufacturing)
Veszprém (mechatronics, fuels and lubricants)
Budapest (vehicle technology, electronics, mechatronics)
Kecskemét (material sciences, vehicle assembly)
Miskolc (driveline systems, mechatronics) 7
Strictly confidential
Templates English version 11/2005

8. Basic targets of the co-operation
Forming horizontal co-operation among the universities involved in research and education in automotive engineering leading to:
Higher level of networking in order to better utilization of the research and education infrastructure,
Unification of the education curricula, same understanding and content of the educated disciplines
“not everybody does all” – sharing of the main competency fields depending on the demand of the local industry
Better availability of the institutions for government, industry
Forming critical mass for international R&D projects
Sustainable model for vertical co-operation among institutions

9. Definition of the primary and secondary competency fields
Primary competence
Secondary competence
Budapest University of Technology and Economics
Vehicle technology
Auto-electronics
Mechatronics
Production
Kecskemét College
Material technology
Miskolc University
Drive systems
Production technology
Materials
Óbuda University
Vehicle engineering
Pannon University
Fuels and lubricants
Informatics
Széchenyi Egyetem
Engine and driveline
Production and manufacturing

10. Detailed fields of co-operation
Field of education
Common elaboration of curriculum fulfilling the requirements of the industry
Special further education forms based on the profile of the institution
Training of teachers from other institutes
Exchange of education personnel
Infrastructure and finance
Co-ordinated application for local and EU calls for community support
Common programs and structures for supporting the R&D activities and culture of SMEs
Joint establishment of spin-off and start-up companies
Common usage of the infrastructure for education and research
Common development of capabilities
Common strategy development based on the foresight of the automotive industry
Joint accreditation process
Cross-institutional processes for R&D, basic research, knowledge management
Establishment of a “virtual” R&D institute
Commonly run PhD programs
Joint marketing of the engineering profession
Discussion platform for the organizations of the automotive companies (or directly)
Regular exchange of experience and best practice sharing

11. Agenda
“Big picture” – European tendencies and role of the automotive industry in Europe and in Hungary
Focusing on co-operation among universities
Direct industry contact – example: Mercedes Benz and the Kecskemet College

12.     Necessity of… Targets of Mercedes Benz
Motivation for the co-operation of Mercedes Benz
Necessity of…
Targets of Mercedes Benz 
Quality from the first vehicle
sustainable availability of qualified working force
Top educated specialist on different levels
Strong focus on the demands of the automotive industry 
Highly motivated work force 
The highest efficiency and flexibility 
Standardized processes

13. Structure and Status of the New Vehicle Engineering Curriculum
Reasons for starting the new vehicle engineering curriculum
Vehicle engineering should be positioned at the college (besides or on-top of the already existing vehicle manufacturing direction), difficult to educate vehicle manufacturing w/o having solid basis in general automotive engineering
Attractivity of the College will be increased (being an automotive engineer is a top job opportunity, especially in the automotive regions, like Kecskemet)
All other “competing” universities (Budapest, Gyor) have this education form
Automotive industry, thus the related education has high priority for the politics, strong support is expected
The automotive engineering education “pulls” the other education forms on high and medium (vocational) level

14. Structure of the Curriculum – Increase Practical Training
Basic module
Specialization
Vehicle manufacturing technologies
Vehicle engineering (design and analyses
Production systems and logistics
Mechatronics in vehicles and production
Mechanical and automobile engineering basics (material science, machine elements, vehicle engineering, CAX, measurements, electrotechnics, control engineering, quality, maintenance) +
Economics and human sciences +
Natural sciences (Math, mechanics, physics, aero- and thermodynamics, etc.)
Practical training at companies ( weeks)
Practice and industry demand oriented training

15. Infrastructure of the New Department
Structure and functions of the new department is in line with Budapest University and similar German Universities, covers the complete automotive engineering field
Strongly practice oriented layout offers practical training opportunities in small groups during the studies
Mostly education character, research facilities will be added in some later phase (priority is given first to the engineering and vocational education)
Facilities are suitable for vocational and adult education/re-education as well
Architectural design is finished
Subsidy application is submitted to the government

16. Support and Mentor the Regional Vocational Training
The demand of the large automotive companies (Daimler in Kecskemet, Audi in Gyor, GM in Szentgothard) has been currently multiplied, which makes difficulties for the regional vocational schools to fulfill the requirements short termed
Proposal has been made towards the government that with the participation of companies, local universities and the local government a new control and mentoring system should be established, which should
Lead to concentration on this issue
Supports the vocational schools with study material, trainers and equipment
Lead to a system, which reduces the drop-out
Result in the qualified working force on all-levels
Financial issues to be solved by government/local government participation

17. Structure of the Proposed Model
Leading company in the region 
Skilled worker
Engineer
Definition of strategic and actual requirements
Dual education
Practical Semester
BSc, MSc
Local university
Higher level vocational training
Vocational education institutes (networked) 
Mentoring and support 
Control and financing
Local government

18. Strategic Co-operation Agreement with Mercedes Benz
5th of November, 2010
Signed on

19. Project Deployment and Management System
Steering Committee
Klein, Jäger, Danyi, Palkovics
Kommunikation/Marketing
Strategie
Duale Hochschule
Stärkung lokale Hochschule
Gemeinsame Nutzung von Ressourcen
A. Greiner
E. Kallai
U. Jäger
Dr. L. Palkovics
A. Bauer (EMD)
Dr. K. Belina
F. Belà
Dr. P. Lukacs
F. Belà
Tbd.