1. Traditional campaign strategies
Corinne Fisher
Convenor, Better Planning Network

2. First things first: be clear on what you want to achieve
It is vital that the aim of your campaign is clear as this will influence what strategies you prioritise. Example: BPN campaign 3 pronged approach: community awareness, media exposure, political pressure

3. Building an email database
Why?
How?
The importance of collaboration across groups and networks

4. Petitions Aim? Online or hard copy? The importance of promotion
Is it effective?
What resources are required?
Yes but what next?

5. Letters to pollies
Aim? Online or hard copy? The importance of promotion Is it effective? What resources are required? What about phone calls?

6. Phone trees Aim? Is it effective? What resources are required?
When to use?

7. Street stalls and letterboxing
Aim?
Is it effective?
What resources are required?
When to use?

8. Letters to media Aim? Is it effective? What resources are required?
When to use?

9. Factors to consider when deciding on strategies
Aim of campaign- be clear
Resources available (people, time, money)
What strategy will have biggest impact for smallest investment? (prioritise)
Review your plan regularly

10. Your turn How would any of these strategies fit in with your campaign?
Small group discussion (10 mins)