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1 Presentation Title Goes Here
Insert Version Number Here Ultra High-end MPX-Series NetScaler Appliances © 2007 Citrix Systems, Inc.—All rights reserved.

2 Datacenters Are Evolving
Enterprise Datacenter Fixed cost Full control IT dependent Fixed capacity Known security Cloud Agility and Scale Utility cost model Partial control Self-service Fully elastic Unknown security Cloud Datacenters are becoming much more all encompassing. They are now providing more services and capacity, particularly in shared service multi-tenant environments. Even enterprises are turning to cloud computing, public and private. Video, Web 2.0 are further driving utilization levels. Yet, the service level agreements not only must keep pace, but improve as well. Transforming Infrastructure into a shared service Cloud-scale performance – unmatched entity scaling Accelerating Web 2.0 and video in the cloud Supporting easy migration and management of app infrastructure Bringing enterprise SLAs to the cloud

3 Growing Web Application Complexity
User volume increasing More dynamic content Video, voice, Flash, XML Interactive media, embedded applets More application-specific policies Acceleration, Compression, Caching, Security Rise in web app security threats Web apps connect directly to most sensitive data 300% increase in web application attacks in past year (FBI) Requires wire-speed inspection for application-layer attacks More secure transactions requiring encryption A series of trends have made the deployment of web applications even more complicated. (CLICK) The amount of traffic using web apps is growing exponentially with new forms of content. (CLICK) Video, interactive applications, AJAX all complicate deployment, response times, security, and availability. As a result, to ensure server connectivity, great user experiences and secure communications, (CLICK) IT groups are installing solutions that provide acceleration techniques such as compression, static and dynamic caching, protocol optimization, and back-end session multiplexing. By definition a standard firewall protects Layers 2-4 but web applications must be accessible from users, and hackers! (CLICK) Hence web application firewall usage is needed to protect these applications from malicious use. (CLICK) SSL VPN are growing in use and ideally the same solution should provide this as well. (CLICK) As traffic can reach gigabit rates and more, the organization must have a solution that offers these protection rates. Requires massive app-layer transactions/sec (HTTP/SSL)

4 The Impact of Next Generation Web Apps
Browser RIA agent More apps More users More connections More verbose content More protocols More formats More unknowns 1 Load Web App Once RIA Agent & Server exchange data In the background 2 The new applications being deployed are more complex that ever. Not only are there more of these applications in simultaneous use, and more users, but with techniques like AJAX, more packets that are smaller in size are transmitted and result in more connections. XML and other content is more chatty. Just in a simple web exchange, you can be transmitting all kinds of agents, protocols, etc. These frameworks were virtually unknown a few years ago. They all travel over HTTP but SOAP commands, Javascript, and many more complications arise to slow data transfer and tie up servers. New Web 2.0 applications make it worse by driving more connections. Instead of being synchronous and only requesting content upon user interaction, data is transferred asynchronously – either in Ajax models where is requests are sent from the client, or Comet (reverse Ajax), which uses a more push model. In either case, more and more connections. To further illustrate app complexity, all Rich Internet Applications (RIAs) share one characteristic: they introduce an intermediate layer of code, often called a client engine, between the user and the server. This client engine is usually downloaded at the beginning of the application, and may be supplemented by further code downloads as the application progresses. The client engine acts as an extension of the browser, and usually takes over responsibility for rendering the application's user interface and for server communication. XML text JSON Rich Web Apps SOAP REST Atom/RSS DOM, JavaScript, CSS HTTP Frameworks: AJAX FLEX Silverlight

5 Trends in Next-Gen Data Centers
More Dynamic Modularity: rapid adoption to new Complex Web apps (SOA, Web 2.0, rich media-10X in processing) Extensibility: provide a wide variety of app delivery services for any application need Flexibility: deliver all types of applications with common infrastructure Virtualization Decouple application services from physical infrastructure elements Dynamically shift back-end resources with no application disruption or change “On the fly” provisioning and allocation of servers Enterprise operations utilize most features Concurrent use of App F/W, compression, SSL VPN, XML Security, caching, content switching, GSLB Shift to 10 Gigabit infrastructure build-outs Less network segmentation “Wire-speed” throughput Green computing: cutting power/cooling demands; smaller form factors Flexible “pay as you grow” appliance options Excess capacity for future feature support While the actual protocols used are more complicated, so is the newer data centers. These applications can easily result in an order of magnitude increase in processing power. Data centers are being designed with this is mind with new infrastructures. Applications need to be transparently and easily deployed without impacting the underlying network. Virtualization is a hot topic these days for good reason. It minimizes resource and power requirements and reduces the manual changes by IT groups. Any application delivery must be able to work within this framework. With the growing traffic demands, multi-gigabit build-outs are becoming common. This can reduce costly network segmentation but wire-speed throughput must still be achievable. Power/gigabit is an important metric and with energy costs as they are today, it is critical that power use be minimized. But with the trends in applications previously mentioned, data centers must install solutions with multiple features in as few of “point products” as possible; all while maintaining the throughput levels. As the data centers grow, infrastructure components must scale to prevent needless replacement.

6 Resulting “Carrier-Class” Demands
Throughput approaching 40 Gbps and beyond TCP connectivity levels in the tens of millions Layer 7 requests per second in the millions Encrypted traffic and application security exceed 10 Gbps SSL transaction per second exceeding 100K Simultaneous use of all the above and more! The result is the need for truly high-end application delivery solutions that can handle the traffic deluge. Not only at Layers 2-4 but at the application layer as well. Secure traffic at high rates and application protection is critical. Citrix Confidential - Do Not Distribute

7 MPX Series Application Delivery Controllers
Highest performance to price for all throughput levels Full concurrent use of all NetScaler functional modules- including Platinum Edition Granular throughput offerings: from 500 Mbps to 50 Gbps Maximum scalability with multi- core architectural design and “pay as you grow option” Lowest ADC total cost of ownership MPX 7500 and MPX 9500 MPX 10500/12500/15500 Previously, Citrix NetScaler offered models including the 5500, 7500 , 9500, 10500, 12500, 15000,15500 and These designs provide from 500 Mbps to 18 Gbps. When you look at secondary performance specs, you get solid capacity for many enterprise, mid-size Internet-centric and some cloud computing applications. The 5500 is aimed at the many XenApp deployments where load balancing and GSLB of its various services including XML brokers, web interface servers, etc. Other smaller enterprises can use its economical pricing combined with full NetScaler functionality. The 7500 and 9500 models address larger enterprise needs and some mid-size Internet-centric operations. The mid-high 10500,12500, 15500, and fill the need for larger enterprises and mid-size Internet-centric, social networking, e-commerce and other operations. NetScaler provides the best bang for the buck in the application delivery solution market. MPX uses a unique multi-core design to provide the best performance to price in the industry. Unlike competitive alternatives NetScaler not only integrates the most functions into one system but there are no limits to the use of these functions. Some other vendors will state you can run 1-2 modules max on their equivalent lower range designs. Yet, at Citrix we know these enterprise environments are more likely to run everything at once-caching, compression, content switching, app firewall, SSL VPN, and more. You should not be forced into tradeoffs and NetScaler ensures you don’t. As new functions are demanded by the market, these NetScaler’s scale very well. But the new MPX 17500, 19500, and provide the added horsepower to the new datacenters. They solve the problems current large datacenters are experiencing. Large Internet-centric operations including social networking and search, cloud computing providers with multi-tenant demands, very large enterprises with private cloud operations, service providers and telcos all demand the utmost in performance. MPX 17500/19500/21500 New!

8 New Ultra High-end Cloud Computing Platforms
MPX 17500 MPX 19500 MPX 21500 Size 2U Power Supply Dual Redundant (650W rated max) Processors 12 (2 Six Core) 12 (Two Six Core) Memory 48 GB Network Interface Support 8x10 GE SFP+ System Throughput 20 Gbps 35 Gbps 50 Gbps HTTP Compression Throughput 7 Gbps 9 Gbps 11 Gbps HTTP requests per second 3M 4M 4.4M SSL encrypted throughput 8 Gbps 10 Gbps 11.5 Gbps SSL transactions per second 110,000 165,000 220,000 Concurrent TCP connections 33M 42M 52M TCP connections/second 1.5M 2.5M 4.5M NetScaler offers solutions for the most demanding of environments. Here are the specifications for these new models. Citrix Confidential - Do Not Distribute

9 Extending "Pay As You Grow" to the High End
Presentation Title Goes Here Insert Version Number Here Extending "Pay As You Grow" to the High End 100Gbps SERVICE PROVIDER/TELCO/CLOUD + INTERNET CENTRIC Software Upgrade “Pay as you grow” MPX 40Gbps MPX 50Gb MPX 35Gb 20Gbps ENTERPRISE 20Gb MPX 15500 15Gb Software Upgrade “Pay as you grow” 10Gbps NetScaler Performance MPX 12500 8Gb SMB (ISV) 5Gb MPX 10500 These ultra high-end models continue the “pay as you grow” tradition (click). With a simple license upgrade, capacity can be increased by 2.5x up to 50 Gbps. No need to overprovision your network at the outset. Thus saves time, money and licenses can even be obtained that allows a boost in performance for three months to overcome temporary work load needs. “Pay as you grow” Software Upgrade MPX 9500 3Gb 1Gbps 1Gb MPX 7500 MPX5500 500Mb 1 2 3 10 100’s Apps / Multi-tenancy Applications Citrix Confidential - Do Not Distribute © 2003 Citrix Systems, Inc.—All rights reserved.

10 New MPX Series Models: Pricing
MPX-17500: Priced at $140,000 Citrix NetScaler – Standard Edition MPX-19500: Priced at $205,000 MPX-21500: Priced at $260,000

11 NetScaler MPX Series: Low-Mid-High Range
Model Port Configuration Power Supply Default L7 Throughput (Gbps) CMP HTTP RPS (K) SSL TPS (K) 5500 4x10/100/1000 Single Only 0.5 50 4 7500 8x10/100/1000 OR 4x 10/100/1000 and 4 x GE SFP Single w/ Optional 2nd 1 1.0 100 8 9500 Single w/ Optional 2nd 3 2.0 200 16 3.0 10500 8x10/100/ xGE SFP OR 2x10GE + 8xGE Redundant 5 5.0 500 24 12500 700 48 15500 15 6.5 900 60 6.0 Here are the details on the other low-mid range. They are excellent for the clear majority of organizations. But at the very high-end, one would need to undertake significant and complex network segmentation. That drives up overall expenses and IT administrator times.

12 Citrix Confidential - Do Not Distribute
NetScaler MPX Industry Firsts Fastest stand-alone appliance form factor with 50 Gbps Unique “Pay as you grow” options Highest feature concurrency: no module usage limitations Most fully integrated ADC including SSL VPN and app firewall Smallest form factor with compact 1U designs to 3 Gbps and 2U to 50 Gbps Only entry level model with 500 Mbps for SMB and XenApp users Only 5-8 Gbps mid-range model with 10GE port option Best throughput/power ratio available: up to 77 Gbps/KW Citrix Confidential - Do Not Distribute

13 State-of-the-Art Architectural Design
One very key attribute of MPX is the multi-core design. It is IMPERATIVE that when a user runs multiple functional modules simultaneously that performance degradation is minimal. MPX provides this support. Caching, compression, security features are spread across the multiple cores to ensure extensive feature concurrency. When data centers run complex applications they cannot just expect an app delivery solution to be a fast load balancer. It must not only do that but also Layer 7 content switching, application protection, compression, etc. MPX is the only integrated ADC that supports ALL modules and at very high rates simultaneously. What’s more, the MPX architecture has room to grow with excess capacity. Here are the specs on the ultra high-end MPX Scalable Compression and SSL L4/L7 throughput 50 Gbps HTTP req/sec. 4,400,000 Compression 11.0 Gbps Application F/W 11 Gbps SSL 220,000 TPS

14 MPX: Application and Network Fluent
Next Generation Applications Client Mash-up AJAX Client Mash-up AJAX Client Mash-up AJAX Client Mash-up AJAX Service Service Service Service Service Service Service Service Service Layer 7 Functionality XML...SOAP...HTTP...JSON...RSS...AJAX APPLICATION TRAFFIC Flex…XMPP...Mashup...RelTag...SOA... Infrastructure Virtualization Application delivery solutions must understand BOTH the Application layer AND the underlying network. Click: Addressing applications issues requires an understanding of what the application and the user are actually trying to do. This means that the solution must be able to “see” application layer information, understand what the various application-layer vernacular, and then take action based upon this. In short, the solution needs to be user and application-aware. Click: But applications are also delivered across networks, and many of the means of addressing issues involve network elements. So the solution must have the ability to tightly integrate and interact with networking elements. In short, the solution must be network savvy. However, new demands are requiring not just a sophisticated understanding of Layer 7 applications, or scalable high performance but must address emerging virtualization requirements. This is where MPX solutions can really come to the forefront. Platform Scalability TCP…UDP...OSPF...BGP XX…ACL...SYN NETWORK TRAFFIC DNS…Subnet...AR... ACK... SNMP...SSL... Next Generation Dynamic Data Centers

15 Citrix Workflow Studio Orchestration
Dynamic Datacenter EdgeSight, XA … 3rd Party … XenServer, PVS, … 3rd Party XenServer NetScaler Enables Workload Virtualization Automate The end-state of datacenter evolution is fully fluid, automated and dynamic NetScaler offers a rich palette of sensors and actions Policies Monitor Decide Act NetScaler Inline Health Check Scriptable Monitors Async and Sync Notifications Sensors Scripts NetScaler Actions Inline HA Backup Vserver Surge Queuing Compression Bypass NetScaler Policies Spill Thresholds, … Command Center Here is an oversimplified model of IT operations – you have some monitoring tasks. You find something, you decide what to do with it, and once you decide, you act. NetScaler provides health monitoring and checks of the app servers and databases. NetScaler provides a series of policies to make complex decisions and allows action through scripts for high availability, surge queue protection, compression, etc. As with any repetitive tasks within monitor-decide-act, you would like to automate the process (CLICK). Increasing automation reflects increasing maturity of the IT infrastructure, and reduced costs. When you connect the various automations together such that the system can autonomously perform the monitor-decide-act cycle, you have arrived. (CLICK) At the Dynamic Datacenter. We have a dynamic datacenter (DDC) capability that highlighting how NS enables enterprises to be more dynamic. DDC enables: Reduced costs, Green IT, pooling, consolidation … Citrix Workflow Studio Orchestration

16 The Citrix Delivery Center in Action
Citrix XenServer Citrix Workflow Studio Pool A Unpowered, bare Metal servers Citrix NetScaler Pool B Monitor Decide Act Here are the basic Citrix building blocks to provide dynamic data center support: NetScaler, XenServer and Workflow Studio (WS). (CLICK) NetScaler constantly monitors the pool of utilized servers, their status, and availability. (CLICK) Here NS determines more processing is needed, and notifies WS. (CLICK) WS in turn notifies XenServer to add capacity (CLICK) XenServer determines which virtual disk to bring-up, then XS provisions new servers. (CLICK) WS is notified of the successful provisioning and sends a “capacity available” notification (CLICK) to NetScaler. (CLICK) NetScaler then adds the capacity to the pool of known servers for load balancing and other functions. The whole process can then be reversed if/when excess capacity is provisioned. (5x CLICKS). Once initial conditions are configured, the process is fully automated with IT real-time management not required. NetScaler monitoring passing traffic NetScaler determines pool oversubscribed NetScaler sends “add capacity” event Workflow Studio recieves “add capacity” event Workflow Studio sends “provision” event XenServer Platinum recieves provision event XenServer determines VDisk to provision XenServer provisions unpowered, bare metal server XenServer sees provisioning successful XenServer sends “successful provision” event Workflow Studio receives “provision successful” event Workflow Studio sends “capacity available” event NetScaler receives “capacity available” event NetScaler adds capacity to pool NetScaler monitoring passing traffic NetScaler determines over-capacity NetScaler removes server and sends “release capacity” event Workflow Studio receives “release capacity” event Workflow Studio sends “de-provision” event XenServer receives de-provision event XenServer powers down server and returns to spare pool

17 MPX: Promoting Green Computing
Low power and Data Center Space needs: 20-70% less than competitive offerings on power/throughput ratings Up to 77 Gbps/KW 1-2U designs: over 70% less data space compared to chassis designs Increased functional integration Maximum feature concurrency at high loads Integrate point products: Load balancers, Caching, SSL VPN, Application Firewalls, etc. Server farms reduced in excess of 50-80% Minimized network segmentation Maintain 10GE links Fewer switches required Green computing as stated is one of the growing trends and demands of IT administrators. MPX supports this. When compared to competitive offerings, MPX products a substantial reduction on a power/throughout basis. Being able to run numerous modules at the same time and at high rates for each module obviates the need for multiple point products and their associated power demands. NetScaler has consistency prove its ability to cut server needs. Many Citrix customers have cut server needs, and the power they draw, by up to 50%. In one case near 90% less server needs. And that is without taking in the virtualization capability! With the high throughput and ability to maintain 10GE links with minimal network segmentation, less switches and other components are used, thereby cutting more power.

18 NetScaler MPX-Series Summary
Only “Pay As You Grow” offering allowing performance upgrades Software licenses allow throughput expansion from 2.5 to 5x with no forklift upgrade Only appliance form factor to reach 50 Gbps Only ADC solution offering complete advanced ADC functionality Application firewall including XML protection Global Server Load Balancing with spillover for cloud environments SSL VPN Provides the maximum feature concurrency in the industry with no simultaneous module use limitations Offers best performance/price ratio across the sprectum Supports workload virtualization for realization of dynamic data centers In short, the MPX-series provides the ultimate application delivery offering. Extensive integration with the performance to match the most demanding user scenario. But MPX provides built-in excess capacity that will be leveraged even more going forward; both for throughput and functionality. MPX integrates well with XenServer and Workflow Studio to automate the otherwise tedious processes of bringing up and de- provisioning servers. Workload virtualization has never been easier.

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