1. Resisting Globalization: Action & Critique

2. Naomi Klein on Brands vs Products
Brands are products, plus the “added value” of ‘identity,” the idea or story behind the brand
Brands sell a kind of “pseudo-spirituality” -- a sense of belonging, a community
filling a gap that citizens, not just consumers, used to get elsewhere, whether from religion, whether from a sense of belonging in their community
Behind these brand meanings is “a privatized concept of what used to be public”

3. Identities
Identities in general consist of social relations and their representations, as seen from the perspective of one actor or another
Not durable or encompassing attributes or persons or collective actors as such

4. Brands add value, but depend on image and reputation for success – making brands vulnerable to “brand bombing”
Consider this satirical take on MasterCard’s promo line circulating on Twitter and other social networking sites after MasterCard suspended processing transactions for WikiLeaks:
“Freedom of speech? Priceless. For everything else, there’s MasterCard”

5. The Yes Men’s counterhegemonic globalization – demanding justice for Bhopal victims
Bhopal catastrophe: known as the world’s worst industrial disaster
In December 1984, the Union Carbide pesticide plant in Bhopal began leaking gas and other chemicals that resulted in the exposure of hundreds of thousands of people
Estimated death tolls vary; a government affidavit in 2006 stated the leak caused 558,125 injuries including 38,478 temporary partial and approximately 3,900 severely and permanently disabling injuries
Civil and criminal cases are pending
The plant was purchased by DOW in 2001

6. “A Better World is Possible!”
International Forum on Globalization, Ch. 60, pp (Excerpted from IFG, A Better World is Possible!, report summary, 2002)

7. Introduction Global resistance Different worlds
World Economic Forum
World Social Forum
Different worlds
Corporate globalists
Transformational imperative
Economic democracy
Global governance
Building momentum

8. Chapter 1 - Critique of Economic Globalization
Key ingredients and general effects
Pillars of Globalization
Beneficiaries of Globalization
Bureaucratic expressions of globalization
Conclusions

9. Chapter II - Ten Principles for Democratic & Sustainable Societies
New democracy
Susidiarity
Ecological sustainability
Common heritage
Human rights
Jobs/livelihood/employment
Food security and food safety
Equity
Diversity
Precautionary principle

10. Chapter III - Issues on Commodification of the Commons
The process of privatizing, monopolizing, and commodifying common heritage resources and turning public services into corporate profit centers and the protection of this process within global trade agreements must be halted at once

11. Chapter IV - The Care for Subsidiarity: Bias Away from the Global Toward the Local
Understanding subsidiarity
subsidiarity: if democracy is based on the principle of popular participation, whenever a choice exists, local organization is preferred
The road to the local