1. Why Englander®? 1

2. Agenda Our Company History The Englander Team Our mission
Key Focus Areas
Operations
Key Result Areas
Service Capabilities
Manufacturing Network
Sales and Marketing
Sell In and Sell Through
The Englander Advantage
Key Brand Assets
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Your Manufacturing Resource
Our success
Englander quality
Strong partnerships 2

3. History of Englander
1894
Englander Sleep Products company is founded by Max Englander.
1904
Englander introduces Box Couch Bed® with Wit-Edge®.
1912
The Red Cross® line is introduced.
1930
Englander earns reputation for handcrafted excellence.
1949
The famous Red-Line® Box spring is introduced.
1957
The Tension Ease sleep system is introduced
1961
Union Carbide acquires the company and builds on past success.
1971
Lady Englander ultra-premium sleep system is introduced.
1992
Englander gains the proprietary rights to the heaviest gauge coil unit in the industry - the 368.
1993
Another first for Englander - the 368 unit with the 3-gauge border rod.
1994
Englander celebrates 100th anniversary by passing the 100th million dollar sold mark.
1995
The 21st Century® "Never Flip" sleep system is introduced.
1996
Nature's Finest® 100% Natural Latex® sleep system is introduced.
1997
A leading consumer publication chooses Englander® as top buy.
Visco memory foam sleep system and new antimicrobial fibers are introduced.
2002
Englander is purchased by England, Inc., a division of La-Z-Boy®.
2003
Englander introduces patented encased coil Tension Ease® Sleep System.
2005
Englander introduces Sleep Synergy™ Advanced Memory Foam Technology.
Licensees purchase Englander® and form Englander Sleep Products, LLC.
2007
Englander launches new logo and marketing program
2011
Introduction of E-gel — combination of gel and advanced technology memory foam.
2013
Introduction of Life Style — Hybrid mattress combining breathable foams with encased coils.
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4. The Englander Team Management team with extensive category experience…
Kevin Toman President/CEO, Englander Corporate
45 years of retail and manufacturing experience
Harvey Freeman
President/CEO, Englander Mid-Atlantic
49 years of retail and manufacturing experience
Doug Guffey
President, Englander Northeast
23 years of retail and manufacturing experience
Dominick Azevedo
President/CEO, Englander Southeast
38 years of retail and manufacturing experience
 Ron Clevenger
President/CEO, Englander South Central
45 years of retail and manufacturing experience
Ed Ciolkosz
President/CEO, Englander Midwest
36 years of retail and manufacturing experience
John Hagglund
President/CEO, Englander Northwest
33 years of retail and manufacturing experience
Vy Nguyen
President/CEO, Englander Southwest
30 years of retail and manufacturing experience
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___years of combined experience at your service

5. Our Mission
To be the most valuable resource and partner by developing and manufacturing products that exceed industry standards for quality and value

6. Our Key Focus
To provide our retail partners with exclusive products and brands that drive higher margin opportunities and unparalleled consumer satisfaction
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7. Operations

8. Value, Reliability, Relevance
Key Result Areas
We focus on four key result areas to maximize the value, reliability and relevance of our services and product offering:
Safety Quality Service Cost
Englander
Value, Reliability, Relevance

9. Key Result Areas Safety is #1 Quality is our Passion
Continual “Safety” training and evaluation insures we maintain the highest level of productivity and keep our staff injury free.
Quality is our Passion
We practice best in class LEAN principles to produce top quality in a repeatable process that allows us to maximize low cost and high productivity. We use only the finest of high quality materials to build the best values.
Service is our Commitment
We strive for accuracy, on-time and complete both externally and internally.
Cost Reduction is a Full Time Focus
Improvement in process and construction design is a constant focus to help bring our customers “the next best right answer”.

10. Englander Service Capabilities
Manufacturing and Delivery
Top 10 bedding producer in the United States
Delivering within 72 hours of order
One message
Consistent quality
Consistent delivery
Consistent retail support and training

11. Englander Licensee Network

12. Sales and Marketing

13. Sell-In and Sell-Through Approach
Value Proposition
Technology
Branding
Margin
Marketing
Distribution
Sales Support

14. The Englander “Sell In” Advantage
Technology
As a leader in sleep technology, Englander is always at the forefront of the mattress industry, using state-of-the-art sleep surfaces, cores and materials to develop innovative, exclusive, patent-pending sleep systems and related products. These innovations in product design will allow you to capitalize on outstanding merchandising and marketing opportunities.
Margin
At Englander we build your brand, not our brand. That’s why we put our money into developing better products, instead of into national advertising budgets. At every price point, a sleep system from Englander will provide a substantially better value for your customer than comparable models available elsewhere, while preserving high margins.
Distribution
We know how important it is for you to have control over the product and pricing on your sales floors. If your mattress line is over distributed or your supplier doesn’t provide programs specifically for your business, control can be difficult to maintain. At Englander we will develop a merchandising program for you that is unique and cannot be cross-shopped in your marketplace. Our flexibility and innovative branding programs will provide you with the secure distribution you need to maximize sales and margins.

15. The Englander “Sell Through” Advantage
An integral part of many of our customized dealer bedding programs is the development of a unique private brand. Private branding has enabled many of our retailers partners to increase profit margins and eliminate cross-shopping for higher closing ratios. Englander has proven expertise in this area, successfully branding private sleep product lines for brick and mortar dealers with local, regional, national, and international distribution, plus providing products for e-commerce enterprises.
Branding
Let us put our in-house marketing expertise to work for you. We understand that developing the right product mix is only one step in putting a comprehensive bedding program together. At Englander, our in-house marketing team will work with you in designing the display and advertising materials you need to effectively show the products on your floor and communicate to your customers.
Marketing
Support doesn’t stop with our sleep systems - that’s just where it begins. You’ll have a dedicated Englander account team to handle all the details. Your account team will customize sales training seminars, analyze your product sales work with our in-house marketing team on special promotions, and more. We are here to address all of your needs, providing you with an outstanding level of service.
Sales & Training Support

16. Brand Platform

17. Family of Brands

18. Key Brand Assets Intellectual Property 37+ Englander trademarks
Product Design
7 coil designs
4 specialty designs
Innovation
Advanced technology
State-of-the art equipment and facilities