1. Burning rubber, but not burning petrol
THE TESLA ROADSTER
Burning rubber, but not burning petrol
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Logo retrieved from:

2. A compact layout, uses less materials
Battery Pack
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Power Electronics Module

3. Carbon Fibre A very strong material, but also very light.
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Carbon Fibre
A very strong material, but also very light.
It is more economical due to the lightness, but with no
sacrifice in structural rigidity

4. So how does it perform?
0 to 60mph = 3.9 seconds
Range = 245 miles

5. CHEMICAL ENERGY (BATTERY)
REGENERATIVE BRAKING
HEAT
RG BRAKING
CHEMICAL ENERGY (BATTERY)
KINETIC ENERGY (MOVEMENT OF THE CAR)
60% of the energy normally lost in the brakes is sent
Back to the batteries
This helps to greatly increase the range of an electric car

6. Electronic door handles
ELECTRONIC SECURITY
Electronic door handles
PIN required to use the car
Involving a field which is very sustainable, and is constantly improving, and uses a power source which is becoming more and more efficient.

7. Retrieved from http://www.ifandp.com/article/003792.html
Efficiency has been steadily rising, and is predicted to continue rising

8. HOW DOES/WILL IT COPE IN THE MARKET?
The future in car manufacture?
Hackett (2009) "In the Tesla, people can see what the future of cars looks like."
(Hackett, 2009).
The power and excitement of a petrol powered car without many of the disadvantages

9. The customers are enthusiastic about the Roadster, and are excited about its capabilities
Buczynski (2010) "Hansjorg von Gemmingen drives his electric blue car almost every day and can't imagine going back to a gas-powered vehicle any time soon "As soon as I started driving my Tesla Roadster, the petrol in my blood turned electric," von Gemmingen said“
(Buczynski, 2010).
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May these people support Tesla in the future, and be customers again for any future vehicles?

10. The Cost (2010 base model): $104,000 (£66,664) Development costs?
Portrays an image of a premium vehicle, which will give customers confidence in the company’s cars. Further developments?

11. The Model S
Vaughn(2009) "The Model S five-door hatchback will go into production
in late 2011 at a rate of 20,000 per year. Prices will start at $49,900 for
the base model..." Vaughn(2009).
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Increased revenue, and possibly a shift in the market towards electric cars?

12. Innovative design features that make sure the Roadster is sustainable.
But no sacrifice in enjoyment, and potential to be developed further.
With the Model S, it looks like Tesla Motors is already progressing further.

13. Thank you for watching!

14. References
Buczynski, B, (2010). Tesla Roadster Owner Logs 40,000 Miles In One Year. Retrieved from
Hackett, S.W, (2009). The Management Team. Retrieved from
Vaughn, M, (2009). Tesla rolls out Model S hatchback, plans late 2011 start. Retrieved from