1. Partners in Entrepreneurship
King Saud University -- Kent State University
Partners in Entrepreneurship
Survey of Entrepreneurship
Class 1
Introductions and Business Plan

2. Instructor Introduces Self
surv of entSurvey of Entrepreneurship
Instructor Introduces Self
Name
Title
Background in Teaching / Entrepreneurship
Home
Family
Countries Visited
Interests
Instructor Notes:
Use the slide as a guide to help the students understand what you will be asking them to do.
Instructor Guide

3. surv of entSurvey of Entrepreneurship
Student Introduction
Please introduce yourself and talk about the following topics:
1.Your Name.
2. The area where your home is located.
3. What University area of study you planning.
4. Your family (parents, brothers and sisters).
5. Have you traveled to any other countries?
6. What do you think “Entrepreneurship” is?
Student Introductions
Please introduce yourself and talk about the following topics:
1.Your Name.
2. The area where your home is located.
3. What University area of study you planning.
4. Your family (parents, brothers and sisters).
5. Have you traveled to any other countries?
6. What do you think “Entrepreneurship” is? 5
Instructor Notes:
Get them talking about themselves by standing up and answering the information on the slide.
Instructor Guide 5

4. Entrepreneurship:
A Working Definition
Individuals exploiting new value-creating opportunities by way of various means to produce a wide range of effects
Note: Entrepreneurship is messy – No hard and fast rule: by definition it’s always changing.

5. surv of entSurvey of Entrepreneurship
An Entrepreneurial Model   Opportunity Recognition: develop initial idea into opportunity.
Concept Development: translate opportunity into a workable plan.
Resource Development and Acquisition.
Launch and Growth.
Harvest or Growth.
An Entrepreneurial Model Opportunity Recognition: develop initial idea into opportunity.
Concept Development: translate opportunity into a workable plan.
Resource Development and Acquisition.
Launch and Growth.
Harvest or Growth. 7
Instructor Notes:
Concept: as a commercial or social benefit or application.
The slide describes actions to convert the opportunity identified into a viable, profitable business with an impact.
Review slide content:
Opportunity Recognition: develop initial idea into opportunity.
Concept Development: translate opportunity into a workable plan.
Resource Development and Acquisition.
Launch and Growth.
Harvest or Growth. 7 7 7
Instructor Guide 7

6. surv of entSurvey of Entrepreneurship
Entrepreneurial Model
Fully Developed Plan
Concept
Instructor Notes:
When a seed breaks the surface of the ground it becomes a sprout. If you clear the soil around the sprout and put a little fence around it you are helping the germ of an idea grow.
The clearing of the soil and fencing is what we call “Developing” an idea into a Concept.
During our semester we will be helping you develop your germ of an idea into a concept and into a fully developed business plan.
Idea
Instructor Guide

7. surv of entSurvey of Entrepreneurship
Entrepreneurial Success Factors
Entrepreneurial Success Factors
Risk taking
Initiating
Self confident
Overachieving
Fast acting
Infectious Enthusiasm
Persevering
Risk taking
Initiating
Self confident
Overachieving
Fast acting
Infectious Enthusiasm
Persevering 9
Instructor Notes:
Read and give comments based on your own experience.
Risk Taking – takes courage
Initiating – makes things happen, not just talks about them. Takes charge, does what is necessary to get things done.. Meets commitments and goals.
Self –confident – internal confidence translates to ‘belief’ in the business.
Overachieving – burning desire to reach goals. Driven to exceed beyond what is expected. The ‘X Factor’: what drives entrepreneurs to work harder than necessary.
Fast acting – driven to make things happen quickly. If tomorrow, why not today? Ability to act, rather than wait, is key.
Infectious enthusiasm – stems from a strong belief in the business and helps to motivate others. Provides strength to ride with inevitable ups and downs during the start up phase.
Persevering – press on during tough times. If at first you don’t succeed, try, try again.
Instructor Guide 9

8. surv of entSurvey of Entrepreneurship
Entrepreneurial Success Factors
Managing vs. micromanaging
Inventive
Strategically creative
Leading vs. Micromanaging
Inventive
Strategically creative 10
Instructor Notes:
Read and give comments based on your own experience.
Leading vs. Micromanaging – Entrepreneurs need to be visionaries and also managers. Micro-managers want to control all decisions and supervise all operations, but the leader knows you can only develop people through letting them participate in decision making as they progress
Inventive – creates new products or services to tap into new market needs. Often takes the contrarian approach: if people want to buy A, let’s make B. Sees out-of-the-box opportunities, and brings them to life.
Strategically creative – innovative in the area of business processes. Brings new distribution, sales, marketing, production or financial models to an existing industry. Surveys the product/service ecosystem and sees opportunities for improvement.
Entrepreneurship takes creativity, invention and trial-and-error.
Instructor Guide 10

9. surv of entSurvey of Entrepreneurship
The Entrepreneur’s Career
The Entrepreneur’s Career
Best Small Businesses to Start
U.S. News profiles 15 cutting-edge businesses
Best Small Businesses to Start
U.S. News profiles 15 cutting- edge businesses 11
Instructor Notes:
Open the web sites containing ideas for possible businesses currently being recommend in the US.
Read them and give comments based on your own experience.
Instructor Guide 11

10. surv of entSurvey of Entrepreneurship
Careers for Entrepreneurs
Careers for Entrepreneurs
Career Counselor
Athletic Trainer
Computer Services
Energy Auditing
Export Manager
Financial Adviser
Freelance Web Writer
Athletic Trainer
Career Counselor
Computer Services
Energy Auditing
Export Manager
Financial Adviser
Freelance Web Writer 12
Instructor Notes:
Open the web sites containing ideas for possible businesses currently being recommend in the US.
Read them and give comments based on your own experience.
Instructor Guide 12

11. surv of entSurvey of Entrepreneurship
Careers for Entrepreneurs
Careers for Entrepreneurs
Going Global Firm
Higher Education Services
Home Healthcare
Online Art Dealer
Online Consignment
Online Farmers' Market
Outsourcing Manager
Tutor
Going Global Firm
Higher Education Services
Home Healthcare
Online Art Dealer
Online Consignment
Online Farmers' Market
Outsourcing Manager
Tutor 13
Instructor Notes:
Open the web sites containing ideas for possible businesses currently being recommend in the US.
Read them and give comments based on your own experience.
Instructor Guide 13

12. surv of entSurvey of Entrepreneurship
01_Homework
Read and complete in-class Handouts
See: 1-1_H and 1-2_H
Read Mariotti text Chapter 2: The Business Plan.
Read web links from slides 6, 7, and 8.
Quiz for Small Business Success
Instructor Notes:
Tell students to complete handouts and save them, as they will be retaken at the end of the course to see any differences.
Read and complete in-class Handouts
See: 1-1_H and 1-2_H
1-1_H has no scoring rubric – it is designed as a discussion piece. As students ask questions, instructors will have to use their entrepreneurship experience to answer the questions and stimulate further discussion.
Read Mariotti text Chapter 2: The Business Plan.
Read web links from slides 6, 7, and 8.
Instructor Guide

13. Questions
The instructor should ask: “What other questions or comments do you have regarding the class material or assignments?”
Alternately, “Questions and comments can be written and given to the instructor, or slid under the office door. Be sure the instructor’s name is on the paper, so that it gets to the correct person.”